Thomas Leonard is a bit of a hero of mine. We spoke a number of times over the phone and shared a passion for the Dave Matthews Band. His book The 28 Laws of Attraction remains one of the best books I’ve ever read. Half of the people to whom I lend it have a […]
The Top 10 Points About Becoming the Host of a Network Read More
So, Jesse Koren and Sharla Jacobs (pictured here) are a bit brilliant. This amazing husband and wife team run Rejuvenate Training and help holistic practitioners to build a practice where they make $10,000/month working only three days per week. When I first met them I learned a bit about their notion of ‘heart selling’ vs.
3 Essential Questions to Ask Before Sharing What You Do Read More
Everyone has a shell. Some protective mechanisms to keep them out of pain. And, when you begin a conversation around new and better possibilities for people, it brings them face-to-face with their current reality. It brings them face-to-face with the quality of life that they are currently settling for. Most people know that more is
5 Ways People Avoid Dealing with Pain (and what to do about it) Read More
What’s are blogs? Why do they matter? This video tells you – in plain English. [vsw id=”NN2I1pWXjXI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for
Blogs in Plain English Read More
There’s a lot of talk about ‘Web 2.0’ and ‘Marketing 2.0’. But what is it? In five minutes – this video tells you. [vsw id=”6gmP4nk0EOE” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a
Web 2.0 … The Machine is Us/ing Us Read More
Here’s a great example from a company we all know . . . “Throw a Polaroid camera into any social network and you’re guaranteed to get conversations started. The people at Polaroid understand that. When Polaroid decided to renew interest in instant photography among younger people, the company took its cameras on a road tour.
Word of Mouth in Action: Polaroid! Read More
Why do people wear jewelry? Sure, to look beautiful. But what are they secretly looking for? Compliments. They want comments about it. Well my friend Dylan Toymaker of www.crystalcradle.ca makes jewelry that gets comments. Each piece is made out of brass wiring and recycled computer parts around a central crystal. They’re really stunning and almost
Word of Mouth in Action: Glowing Crystal Jewelry Read More
There are really two goals of WOM marketing. One is to get prospects and their friends talking about you. The second is to get current clients referring business to you. In the long term, both are probably important. The following tactics offer a mix of both – some geared more towards raising the buzz –
21 Powerful Word of Mouth Intensifiers Read More
People love to spread the word about things they love (and hate). It’s like a gift of ‘information’ they get to give people. They get to be a ‘hook up’ of good things. They get help someone. It’s important to create excuses for people to talk about what YOU do and mechanisms that facilitate that
14 Ways to Make It Easy for People to Spread the Word About You Read More
Not convinced about Word of Mouth? Here are some more things to consider . . . Andy Sernovitz, in his book Word of Mouth Marketing puts it this way . . . “Good marketing is easy. One of the most important things I’ve learned is that word of mouth marketing can be so easy and