The Information Age Is Dead. Here’s What’s Next . . .

People don’t want information. Ultimately, they want guidance. If you think you’re selling them a product or a service – think again. You are selling them a point of view, a perspective. Let me explain: they are suffering from whatever symptoms they have (e.g. not enough clients, lower back pain, an angry wife threatening divorce, …

The Information Age Is Dead. Here’s What’s Next . . . Read More