being provocative

polarize

I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people […]

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the oxymoronic business: how to create an instantly memorable, attention grabbing business name that gets people talking

Oh man. I’ve been wanting to write this blog for so long. It’s about what to name your business. Your business name matters. A good name is memorable and easy to repeat which gives you good word of mouth. A good name can help identify your niche (or at least resonate strongly with it). Now,

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