What a headline!
But it’s all true.
While I was in the UK, I went to the very lovely town of Brighton where I led a workshop and then recorded a conversation with my new pal Simon (pictured right) of www.simononthesofa.com who went to my workshop. Normally, he likes to record these things on a sofa but it was a beautiful day so we wandered down to the beach where it was beautiful and sunny and felt like Spain. In the UK. I get why people want to move to Brighton. Gorgeous.
And we grab a seat on this big cement thing (which is apparently called a ‘groin’) and recorded a little conversation. So, there I was on the groin with Simon on the Sofa.
We talked about:
- the common dynamic of collapsing and posturing (and the possibility of composure)
- transparency in marketing
- the nature of figuring out ‘is it a fit?‘ in marketing
- the importance of building resonance through having a clear platform and point of view and having a bigger why
- why I do what I do.
You can watch the video at the link below:
What do you think?