Wow.

This is interesting. Now – this may depend on who your target market is but . . . still interesting . . . Dan Zarrella from Hubspot.com has this to say . . .

In preparation for my upcoming Science of Email Marketing webinar, I’ve been digging into a giant dataset of over 9.5 billion email sends from our friends at Mailchimp, and I’ve found a number of surprising things.

The first thing I noticed was that emails sent on Saturdays and Sundays tend to have much higher clickthrough rates than those sent during the business week.