by Schuyler Kaye
You’ve probably heard how important it is to have an awesome “about me” page. As the saying goes people buy you, not the product or service. Yet it can be one of the most difficult pages to write.
I mean how do you capture “you” on a single page?
And even if you could capture “you,” what if people don’t like it?
Many “about me” pages try to be something they’re not…
I couldn’t wipe the smile off my face as I pulled off my rollerblades. I’d just been on a fantastic first date and was sitting on cloud 29 as a result. (That’s 20 clouds higher than cloud 9!) It lasted for about a week until I realized she wasn’t going to return my calls.
Unsure of what happened, I asked my friends for advice… It was decided that I wore my heart on my sleeve, and I needed to keep her guessing about what I felt. And so I learned the dating game, when to show I cared and when to pretend I didn’t.
It totally worked! I got called back. I went on more dates. Soon she wanted to be in a committed relationship… only something was off. I was exhausted always trying to figure out when I was allowed to care – constantly worried that if I stopped this game, she’d lose interest.
What pressures or expectations do you feel influence your “about me” page?
Should you be professional?
Do you need to stick to the facts and credentials?
Maybe you feel bashful and so you try to be overly modest?
Is there pressure to share everything or to remain a mystery?
Are you worried you might scare off your customers if you share the personal hippy side of you?
I’ll be honest. Chances are if you show up with a personal story, there will be people who decide they don’t want to work with you. But don’t worry! They’ll be the unhappy customers that you can’t seem to please and leave you feeling drained.
Help your customers decide early on if you’re the right fit
You know things didn’t work out with that girl I was dating. In truth all the games did was make it take longer to realize we weren’t a fit. You can only pretend to be something else for so long…
Years later after repeating this process many times, I decided to take a chance. I dropped the games and sure, I tasted rejection again… But soon enough, I found myself in a positive healthy relationship for the first time.
By sharing your hippy story on your “about me” page, you might lose the interest of some people, but you’ll naturally become irresistible to the people who will LOVE working with you.
Pick the story that best shows off your unique hippy-ness
Step 1: Identify the “why” of your life. To make it simpler, here are some categories of what you might value:
- A sense of excitement, adventure, or just plain ol’ fun?
- How about a realization of a long-standing belief or conviction?
- Maybe it’s a better understanding of who you are or what you want in life?
- Is it love, friendship, some kind of companionship?
- Or to receive healing, balance, happiness, peace or freedom from something in your life?
Example: I’ve always envied people who knew what they were meant to do… my life has been a constant search for that sense of knowing and belonging to a purpose that engaged my heart.
Step 2: Think of a story in your life that has prepared you to make the world better with work you do. Then use it to introduce yourself to your customers through your “About Me” page. The following questions will help you think of a story that resonates with the core values you identified in the first step.
- How did you decide to do the work you do?
- How did you overcome the problem you solve for your customers?
- If you could be known for just one thing in the world, what would it be and why?
- What’s your greatest challenge or accomplishment? How’d it play out?
Example: I’ve been in the shoes of my customers, and I found a way out… here’s the story of how it went down.
I’d recently broken up with the Fortune 100 Company that I worked at for 6 years and was “dating” five different business ideas at the same time… Unable to be successful at any of them because I was unable to meet the expectations of all of them, I found myself lost and depressed.
Having no choice, I explored my own life with reckless abandon to find a way to leave the expectations of others behind and discover my own path.
Uncovering my story revealed my purpose, and that clarity has effortlessly guided me since. Now I apply what I learned to guide small business owners in finding a brand that feels authentic to their hearts and is effective at attracting the right customers with their online presence.
If you want an “about me” page that’s irresistible to the customers you love, then share the story of “why” you do your “hippy” work.
Want to take your story to the next level?
Sign up for this no-cost learning series on how to attract more customers with your “about me” page beginning on September 24.
Bio: I help small business owners who want to make a difference, and need to attract more customers with their online presence. You see I’ve been in the business of branding since I decided being a short, fat, nerdy high schooler wasn’t the way to start college. After leaving a Fortune 100 Company, I found myself “dating” numerous business ideas at the same time hoping one would uncover my passion and grant the freedom of any lifestyle I chose. It didn’t work… In truth it was uncovering my story that revealed my purpose, and that clarity has effortlessly guided my business since (purposecompass.org). Now I help others use their story to build a business they love and that attracts the right customers.