rachel botsman: the case for collaborative consumption

There’s something about thing economy (maybe more than just one) that has us isolated.

Single person dwellings. No shared community spaces. Everyone having their own cars.  Always buying new things. As if we should all be entirely self sufficient. But as any parents can tell you – the old ‘it takes a village to raise a child’ has as much to do with child care as collective wisdom.

There are already so many resources out there. Do we really need to create more? Or could there be another wave of entrepreneurship that’s all about sharing what we already have?

In Edmonton, there has been this rise of clothing swaps – with a huge response. We’ve also now got a ‘free store’ where people can go get anything they want for free – and they can bring things in to be given away.

At TEDxSydney, Rachel Botsman says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are changing the rules of human behavior.


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About Tad

  • I LOVE Sex in the City so by extension I LOVE Rachel :)

    But beyond that… This is such an incredible post!! Why?!? Because what this does, it redistributes the distribution of wealth in our society. No longer will movie actors, sports players, etc. make insane amounts of money creating a chasm between the rich and the poor.

    This idea is particularly powerful for regenerating and increasing the size of our middle class – which is where the health and prosperity of EVERY economy lives.

    I’ve had this feeling for a while now that we are coming to a time where money is not going to have the power it’s had in the past in our economy. And I see now, from Rachel’s presentation, that this is in fact coming… And I am SOOOO freakin’ excited!!

    xo Colette