Puttering Prep 4 – Write Up Your Ideal Client Page

Now you will take all of the content you’ve come up with already and turn this into an Ideal Client page.

What will it look like? 

Here are Ten Homepage Case Studies Worth Exploring and my recent Are We A Fit? Page for inspiration.

I also recommend watching the video below to give you a rough sense of the flow of this.

Here’s the process I would most recommend.

Step One: Write rough draft. 

Let it be rough. Let is be shitty. Do it 70%. And then, let sit for week. Don’t look at it. 

Step Two: Print and read it. 

You will see different things if you’re holding it on paper in your hand rather than staring at the screen. Pour yourself a cup of tea, get a pen and edit it like that. Let sit for a week.

Step Three: Have friend read it to you. 

You will notice different things than you can catch by reading it. Let it sit for a week.

Step Four: Share it with ideal clients.


Give it one final edit and then share it with people you know who fit the description you’re aiming at and ask then, “Do you see yourself in this? Is it off anywhere? Is anything missing?” Let it sit for a week.

Step Five: Put it on your site.

Polish it as best as you can (knowing that more clarity will come) and put it on your website.

Want more help?

If you want more help with this, consider joining the Membership which has an entire course focused on this or joining one of the Ideal Client Labs I do about once a quarter. 

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