In this section, you’re going to begin to describe your ideal clients in ways that, if they were to read, they would say, “That’s me!”

Most people focus on Demographics when articulating their ideal client. That’s a mistake (see videos below). But there are some outer things it can really help to identify. 

You can see examples of how to articulate your ideal client well here. 

Here are the PDF Worksheets you can use to get started on this.

To deepen this work, watch the videos in my Ideal Client playlist on YouTube or join the Membership which contains an entire course delving into this topic.