22-Myths-3D-cover-JPG22 Myths About Building Your Practice: Learn Almost Two Dozen Ways You Might Be Unwittingly Sabotaging Your Own Success

This 53 page ebook delves deep into what I see as the 22 most pervasive and limiting myths that holistic practitoners often come to believe.

This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything.

When I say ‘myth’ I mean the assumptions that most practitioners operate under about what is normal and what is possible. These myths determine what they do and don’t do in their marketing.

If you resonate with these myths or struggle around these notions below – it might be a perfect fit for you:
MYTH #1: “It takes a long time to ‘get my name out there’ and once I do, the clients will just come to me. Building a successful, full practice takes years.”

MYTH #2: “If I just get more training and certificates, I’ll finally be good enough to get enough clients.”

MYTH #3: “Getting new clients is hard work…if I become too successful I’ll just feel tired and burnt out.”

MYTH #4: “I need an expensive website, a fancy logo, beautiful business cards and a snazzy brochure to get new clients”

MYTH #5: “There must be something wrong with ME if I don’t have a full practice. Maybe I’ll get a full practice once I’m more healed or more enlightened.”

MYTH #6: “I’ll just copy what other practitioners and coaches are doing to market their services and I’ll get clients.”

MYTH #7: “If I could just retain the clients I have and get them to refer people to me, I would have a full practice.”

MYTH #8: “Most people will be uncomfortable if I directly ask them to work with me.”

MYTH #9: “I’m held back by low self esteem and self worth.”

MYTH #10: “No one understands what I do! I need to get better at explaining what reiki (or whatever) is.”

MYTH #11: “So, you’re saying that business success is all about business skills. Personal growth has nothing to do with it?”

MYTH #12: “But, marketing, sales and self promotion comes from the ego.”

MYTH #13: “Offer a good session and you’ll have clients. You just need to give people a sample of what you do and, if it’s good, they’ll rebook and be clients for life.”

MYTH #14: “Marketing just doesn’t work. I mean, maybe these marketing strategies work for others, but they don’t work for me. These marketing strategies won’t work in my country.”

MYTH #15: “People in my community just don’t spend money on massage (or whatever service you offer).”

MYTH #16: “If I had more money I could market my business better.”

MYTH #17: “The recession is killing my business.”

MYTH #18: “I don’t have time.”

MYTH #19: “I’m not qualified enough or educated enough to market myself.”

MYTH #20: “I’m no good at writing and I’m terrified of public speaking – so how could I ever market myself?”

MYTH #21: “If I charge too much then I’ll lose business. Plus, only greedy people charge a lot of money.”

MYTH #22: “Secretly I’m hoping to be discovered by someone important (like Oprah!) and get my big break.”


Price: $20