In This Webinar You Will Learn:
- The 14 shifts that are needed to take marketing from Unethical to Ethical.
- The rationalizations that are used to justify slimy marketing.
- The six levels of getting to the truth (rather than getting to the sale).
- Ten questions you can ask yourself to see how ethical the approach is.
- At least seven subtle but critical distinctions that need to be made to avoid falling down the slippery slope of sleezy marketing.