If people are fuzzy about what you do, they won’t buy from you. Understanding is first base on a baseball diamond. It’s step one in a longer journey. Unless people are clear about what you’re up to, it will be very difficult for them to justify spending money. And, if you’re not clear about what you’re about (what you do, how you do it, and for whom you do it) then it will be almost impossible to craft any meaningful sort of marketing strategy.

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The Clarity Bundle includes the eBooks:

• Don’t Market Yourself. Market Your Message.
• The Niching Nest
• Crystal Clear – Five Simple and Proven Ways to Describe What You Do So That People Get It
• The Art of Relevance + The Art of Relevance Workbook4