The ‘My Philosophy’ Page is a page on your website that has your ideal clients say, “Oh my god! That makes so much sense!”

It’s a page where you take you core point of view and distill it down into something clear and digestible, something mind opening and compelling that can help people discern if you’re the one for them or not.

This page asks you to take all of the ideas that might be implicit in your business and make them explicit. It asks you to take what might be covert and make it overt. It asks that you take all the ideas you hold dear but haven’t expressed and to put them out into the world in the clearest, most direct form you can.

There’s much deeper you can go with your point of view (and Tad does that in his other books, webinars and membership) but this is the core work. 

By the end of this workbook, you’re going to have a beautiful new page on your website that will help your ideal clients know you’re a fit and deepen the trust with them while repelling the clients who aren’t a fit.