22 Myths About Building Your Practice: Learn Almost Two Dozen Ways You Might Be Unwittingly Sabotaging Your Own Success



This 53 page ebook delves deep into what I see as the 22 most pervasive and limiting myths that holistic practitioners, life coaches and permaculture folks often come to believe. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say “myth” I mean the assumptions that most practitioners operate under about what is normal and what is possible. These myths determine what they do and don’t do in their marketing.


Why do I price my work in USD? Read about that choice HERE.

If you resonate with these myths or struggle around these notions below – it might be a perfect fit for you:

MYTH #1: “It takes a long time to ‘get my name out there’ and once I do, the clients will just come to me. Building a successful, full practice takes years.”MYTH #2: “If I just get more training and certificates, I’ll finally be good enough to get enough clients.”

MYTH #3: “Getting new clients is hard work…if I become too successful I’ll just feel tired and burnt out.”

MYTH #4: “I need an expensive website, a fancy logo, beautiful business cards and a snazzy brochure to get new clients”

MYTH #5: “There must be something wrong with ME if I don’t have a full practice. Maybe I’ll get a full practice once I’m more healed or more enlightened.”

MYTH #6: “I’ll just copy what other practitioners and coaches are doing to market their services and I’ll get clients.”

MYTH #7: “If I could just retain the clients I have and get them to refer people to me, I would have a full practice.”

MYTH #8: “Most people will be uncomfortable if I directly ask them to work with me.”

MYTH #9: “I’m held back by low self esteem and self worth.”

MYTH #10: “No one understands what I do! I need to get better at explaining what reiki (or whatever) is.”

MYTH #11: “So, you’re saying that business success is all about business skills. Personal growth has nothing to do with it?”

MYTH #12: “But, marketing, sales and self promotion comes from the ego.”

MYTH #13: “Offer a good session and you’ll have clients. You just need to give people a sample of what you do and, if it’s good, they’ll rebook and be clients for life.”

MYTH #14: “Marketing just doesn’t work. I mean, maybe these marketing strategies work for others, but they don’t work for me. These marketing strategies won’t work in my country.”

MYTH #15: “People in my community just don’t spend money on massage (or whatever service you offer).”

MYTH #16: “If I had more money I could market my business better.”

MYTH #17: “The recession is killing my business.”

MYTH #18: “I don’t have time.”

MYTH #19: “I’m not qualified enough or educated enough to market myself.”

MYTH #20: “I’m no good at writing and I’m terrified of public speaking – so how could I ever market myself?”

MYTH #21: “If I charge too much then I’ll lose business. Plus, only greedy people charge a lot of money.”

MYTH #22: “Secretly I’m hoping to be discovered by someone important (like Oprah!) and get my big break.”

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