If you’ve been following my work for any amount of time, then you’ve heard me talk about the importance of point of view in marketing.
When I say “point of view,” I mean: your perspective, philosophy, take on thing, approach, cosmology, system, world-view, core principles, voice, values, map, compass, and route.
Your niche is central to relevance, whereas your point of view is absolutely central to trust and credibility.
Aside from niche, point of view is the missing element in 90% of the businesses I come across.
I’ve been talking and thinking about this for a long time but only recently have I taken the time to really laser in on my exact thoughts about point of view.
The result of that thinking is this teleseminar.
Imagine that your ideal clients are on Island A where they are struggling with some problem or symptoms they don’t like. They want to get to Island B where there is a result they are craving. Your business is like a boat that can get them from one island to the other.
So, then what’s your point of view?
Your point of view the map you use to get from one island to the other. It’s the compass you use. It’s the route you plot.
These three things: map, compass, route.
Think of best sellers like The Four Agreements, The Seven Habits of Highly Effective People or Loving What Is.
What do they all have in common? A clear point of view.
Think of enduring perspectives on health and healing like the medicine wheel, the Chinese meridian system and five elements or the chakra system.
What do they all have in common? A clear point of view.
Think of the work you do and what got you into it. My guess is that it was a clear perspective you resonated with that made sense of your world and your struggles.
Bottom line: The clearer your perspective, the more potent your marketing will be to attract your ideal clients and actively repel people who aren’t a good fit for you. A clear point of view will enable you to feel more confident in your business and craft better offers for your clients. A clear point of view is the basis for every piece of content you will ever create.
But a clear point of view doesn’t just happen.
It has to be cultivated and crafted with as much care as you would take in helping your finest client.
This teleseminar is a fine place to start.
In this 90 minute call, you will:
learn what point of view is in a business context and why it matters
learn more about three core elements of point of view (map, compass and route) and how they apply to your business
have the chance to map out your own point of view like never have before
You can sign up here:
Hope to see you there! Warmest,
P.S. Here are some of the testimonials from the last round of these that I did.
“Tad, I had a gnawing feeling that something was missing after I launched my business last month. This webinar brought it right out into the open – I didn’t have a clear route. No wonder I was a bit unnerved about what to do next! Now that I know, I can begin the process of identifying it and communicating it. Thank you so very much! This was one of the most fruitful webinars I have attended. I see the place that was missing for me so I am unstuck! This is a huge gift! Thank you!” – Deb Vail, Grandparentsoftheforest.com
“Tad, I really enjoyed this! The exercises were simple, to the point and very helpful to do. Also the amount of time you gave us was I think an effective amount of time for each – to actually produce real work but the energy of the call still kept on pace. It was really an enjoyable experience and didn’t feel like a chore like ‘workbook’ questions sometimes do. Your tone and cadence of speech is relaxed and easy going yet clear, concise and instructive.” – Sarah Regenspan
“I was having a really hard time with my niche statement for one aspect of my business. Tad pointed out it may be a point of view thang . . . and just from an hour and a half call I feel closer than I have in years to understanding what I have to offer, and how to have others understand it. An unfolding . . . I started with what I knew. I drew columns and wrote it out on a paper: Island A, Boat, Island B, Map, Compass, Route and filled in what I did know, leaving me free to ponder the sections that need more clarity. There are pieces I really don’t have – yet – (Island A or B, or a map) but there are some that I do (Boat, Compass/principles and route) . . . and now there’s a place for these things that have rolling around in my head. So thanks. Exciting Awesomeness!” – Natalie Forrest
“Sometimes, one of the tricky things with marketing is how to weave everything together into a coherent whole, so that everything is aligned, and not only makes sense in our Customer’s head, but also appeals and feels right to their heart. As well as being one of the best marketing guys I have ever discovered, very knowledgeable, supportive and approachable . . . Tad Hargrave is super brilliant at showing you how to navigate both the mind and heart, to ensure that that they both join together at the end of your marketing process. The map, the route, the process, the principles, the metaphor, the vision… he helps you to weave it altogether so that it makes total sense . . . and the end result, your business shifts into a totally different space and focus.” – Brian Parsons
“This was helpful for my thinking about what we do and how we do it, and I loved that it wasn’t just you being a talking head – that you gave us time to work on specifics, and also got to see what other people were thinking and working on.” – Michelle Murrain, consciousgirlfriend.com
“I love the interactive format, it was unexpected and much more engaging than 99% of webinars. I’d like to host something with the same style for my own business! High value and zero fluff as promised, you rock Tad! Seeing other people’s responses was also useful and inspiring. You people are up to some world-changing work! Can’t wait to implement this strategy and get creative with my personal POV.” – Chantelle Zakariasen, chantellezakariasen.com
“I loved this. I appreciated how it was interactive and engaging. Instead of just talking or thinking about things, I got to write them down, and share them. I found it easy to access my creative mind and it was amazing how fast ideas came forward, and how much better I could articulate my work/offerings. Thank you!” – Christine Yole, christineyole.com
“I loved how interactive this process was. I loved the ability to connect with everyone and see what people posted. It really challenged me to get clear. You always provide the best information in a way I can grasp immediately. I love your work and tell everyone about you!” – Elizabeth H Adams
“For future attendees: You’ll get the best value from Tad’s teleseminar if you have a piece of paper at the ready, a pen, an open mind and a solid idea of what you do and who you serve. It’s not a passive process so be ready to dive in. So glad Tad is doing these now!” – Sian Delaney
“Tad, this webinar was brilliant. I’ve always had trouble communicating the essence of what I do without lengthy explanations (which tend to either make people’s eyes glaze over, or provide an intellectual description but miss the essence). Your teaching helped me go from having a sketchy idea for a metaphor that might possibly help me describe my work better, to creating a whole framework for communicating the heart of what I do in a way that people can really ‘get.’ Thank you so much!” – Lia Ayley liaayley.com
“This was an amazing, clarifying experience. I found my point of view snapping into better focus with every step we took in the seminar. Being able to do the work as the concepts were related was priceless. When we coupled our work with the ability to see others work, the energy was magnified and ideas I had inside couldn’t help but burst out. I am excited to evolve the first draft I created during the live event. This is definitely one of the best 90 minutes I have spent in a while. Tad Hargrave your style is perfect for guiding my energies from vague concept to cohesive thought pattern and I can’t wait to see what comes next!” – Jennifer Murphy, nolimitslife.guru
“The ah-ha I had is that it’s not lying to claim 7 Steps in the process I use. Although those things are all implicit in my current communications, I’m highly mistrustful of any kind of personal support that says ‘THIS’ is how we do it, this works for ‘EVERYONE’ so I was uncomfortable making explicit claims. But I realized as long as I can say ‘the steps look something like this, but the process will be different for each person,’ I’m OK with being explicit. Thanks.” – Pamela Alexander, compassionatevoice.ca
“Thank you Tad, I agree with Colleen Adrian, best $25 I’ve spent in a long time. The class clarified a lot for me about my business and my message. I had a couple of ah ha moments that came from the drawing exercise and it was great to learn from the other participants as well. Thank you for packing so much in and keeping it relevant and concise too.” – Sara McBeen, paperandlight.co
“Tad has been on my radar screen for some time and I just had the opportunity to take part in his ‘Point of View TeleSeminar’ which I found very helpful. He has a fresh, engaging perspective and set of tools on this topic. As one who frequently uses poems and stories as tools in my speaking and coaching work, I have a keen interest in the power of language and metaphors in particular. Tad knows this territory well and his own point-of-view is one I appreciate very much.” – Dale Biron, dalebiron.com
“Before the Point of View TeleSeminar with Tad Hargrave I had all the various elements of who I help and how I help but I have now taken it to a new level where I can talk about my work and the people I help in a way that feels sort of neutral – and absolutely not needy or yucky – I just have this neat metaphor and story about my business that feels cohesive, truthful and hopefully compelling – for the right people. Having this story and metaphor has given me clarity and emotional freedom from my own marketing. It is really hard to explain. Just do the course! Be prepared to work hard and be challenged and you will be very pleasantly surprised with where it takes you and what you find. I certainly was. I just did my 10 minute spotlight presentation at my network meet today and everybody was very, very impressed by it and how the metaphor conveyed the message.” – Inger Madsen, peaceofmindforall.co.uk
“Thought provoking, very useful, very clear. It is so lovely how you are able to bring people, very kindly and casually, to a place where marketing feels not only okay, but maybe even fun. Thanks!” – Maria West beingbrainwise.com