Why Point of View
Is The Future of Your Marketing
June 24th, 2020
1-2:30pm MT
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COST: $25 USD
If you’ve been following my work for any amount of time, then you’ve heard me talk about the importance of point of view in marketing.
When I say “point of view,” I mean: your perspective, philosophy, take on thing, approach, cosmology, system, world-view, core principles, voice, values, map, compass, and route.
Your niche is central to relevance, whereas your point of view is absolutely central to trust and credibility.
Aside from niche, point of view is the missing element in 90% of the businesses I come across.
I’ve been talking and thinking about this for a long time but only recently have I taken the time to really laser in on my exact thoughts about point of view.
The result of that thinking is this teleseminar.
Imagine that your ideal clients are on Island A where they are struggling with some problem or symptoms they don’t like. They want to get to Island B where there is a result they are craving. Your business is like a boat that can get them from one island to the other.
So, then what’s your point of view?
Your point of view the map you use to get from one island to the other. It’s the compass you use. It’s the route you plot.
These three things: map, compass, route.
Think of best sellers like The Four Agreements, The Seven Habits of Highly Effective People or Loving What Is.
What do they all have in common? A clear point of view.
Think of enduring perspectives on health and healing like the medicine wheel, the Chinese meridian system and five elements or the chakra system.
What do they all have in common? A clear point of view.
Think of the work you do and what got you into it. My guess is that it was a clear perspective you resonated with that made sense of your world and your struggles.
Bottom line: The clearer your perspective, the more potent your marketing will be to attract your ideal clients and actively repel people who aren’t a good fit for you. A clear point of view will enable you to feel more confident in your business and craft better offers for your clients. A clear point of view is the basis for every piece of content you will ever create.
But a clear point of view doesn’t just happen.
It has to be cultivated and crafted with as much care as you would take in helping your finest client.
This teleseminar is a fine place to start.
In this 90 minute call, you will:
- learn what point of view is in a business context and why it matters
- learn more about three core elements of point of view (map, compass and route) and how they apply to your business
- have the chance to map out your own point of view like never have before
Note: We will be using a Facebook group for our conversations during the call. If you have a deep hatred of ever being on Facebook and find it baffling at the best of times, this might not be the best call for you.
You can sign up here:
P.S. Here are some of the testimonials from the last round of these that I did.














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“Before the Point of View TeleSeminar with Tad Hargrave I had all the various elements of who I help and how I help but I have now taken it to a new level where I can talk about my work and the people I help in a way that feels sort of neutral – and absolutely not needy or yucky – I just have this neat metaphor and story about my business that feels cohesive, truthful and hopefully compelling – for the right people. Having this story and metaphor has given me clarity and emotional freedom from my own marketing. It is really hard to explain. Just do the course! Be prepared to work hard and be challenged and you will be very pleasantly surprised with where it takes you and what you find. I certainly was. I just did my 10 minute spotlight presentation at my network meet today and everybody was very, very impressed by it and how the metaphor conveyed the message.” – Inger Madsen, peaceofmindforall.co.uk
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You can sign up here: