POV Marketing Webinar
Why Point of View
Is The Future of Your Marketing
Tuesday, June 28, 2022
COST: $25 USD
If you’ve been following my work for any amount of time, then you’ve heard me talk about the importance of point of view in marketing.
When I say “point of view,” I mean: your perspective, philosophy, take on thing, approach, cosmology, system, world-view, core principles, voice, values, map, compass, and route.
Your niche is central to relevance, whereas your point of view is absolutely central to trust and credibility.
Aside from niche, point of view is the missing element in 90% of the businesses I come across.
I’ve been talking and thinking about this for a long time but only recently have I taken the time to really laser in on my exact thoughts about point of view.
The result of that thinking is this webinar.
Imagine that your ideal clients are on Island A where they are struggling with some problem or symptoms they don’t like. They want to get to Island B where there is a result they are craving. Your business is like a boat that can get them from one island to the other.
So, then what’s your point of view?
Your point of view is the map you use to get from one island to the other. It’s the compass you use. It’s the route you plot.
These three things: map, compass, route.
Think of best sellers like The Four Agreements, The Seven Habits of Highly Effective People or Loving What Is.
What do they all have in common? A clear point of view.
Think of enduring perspectives on health and healing like the medicine wheel, the Chinese meridian system and five elements or the chakra system.
What do they all have in common? A clear point of view.
Think of the work you do and what got you into it. My guess is that it was a clear perspective you resonated with that made sense of your world and your struggles.
Bottom line: The clearer your perspective, the more potent your marketing will be to attract your ideal clients and actively repel people who aren’t a good fit for you. A clear point of view will enable you to feel more confident in your business and craft better offers for your clients. A clear point of view is the basis for every piece of content you will ever create.
But a clear point of view doesn’t just happen.
It has to be cultivated and crafted with as much care as you would take in helping your finest client.
This webinar is a fine place to start.
“This was one of the most fruitful webinars I have attended. I see the place that was missing for me so I am unstuck!”
“Tad, I had a gnawing feeling that something was missing after I launched my business last month. This webinar brought it right out into the open – I didn’t have a clear route. No wonder I was a bit unnerved about what to do next! Now that I know, I can begin the process of identifying it and communicating it. Thank you so very much! This was one of the most fruitful webinars I have attended. I see the place that was missing for me so I am unstuck! This is a huge gift! Thank you!”
– Deb Vail, Grandparentsoftheforest.com
"The exercises were simple, to the point and very helpful to do."
“Tad, I really enjoyed this! The exercises were simple, to the point and very helpful to do. Also the amount of time you gave us was I think an effective amount of time for each – to actually produce real work but the energy of the call still kept on pace. It was really an enjoyable experience and didn’t feel like a chore like ‘workbook’ questions sometimes do. Your tone and cadence of speech is relaxed and easy going yet clear, concise and instructive.”
– Sarah Regenspan
"... just from an hour and a half call I feel closer than I have in years to understanding what I have to offer, and how to have others understand it."
“I was having a really hard time with my niche statement for one aspect of my business. Tad pointed out it may be a point of view thang . . . and just from an hour and a half call I feel closer than I have in years to understanding what I have to offer, and how to have others understand it. An unfolding . . . I started with what I knew. I drew columns and wrote it out on a paper: Island A, Boat, Island B, Map, Compass, Route and filled in what I did know, leaving me free to ponder the sections that need more clarity. There are pieces I really don’t have – yet – (Island A or B, or a map) but there are some that I do (Boat, Compass/principles and route) . . . and now there’s a place for these things that have rolling around in my head. So thanks. Exciting Awesomeness!”
– Natalie Forrest
"Tad Hargrave is super brilliant at showing you how to navigate both the mind and heart, to ensure that that they both join together at the end of your marketing process."
“Sometimes, one of the tricky things with marketing is how to weave everything together into a coherent whole, so that everything is aligned, and not only makes sense in our Customer’s head, but also appeals and feels right to their heart. As well as being one of the best marketing guys I have ever discovered, very knowledgeable, supportive and approachable . . . Tad Hargrave is super brilliant at showing you how to navigate both the mind and heart, to ensure that that they both join together at the end of your marketing process. The map, the route, the process, the principles, the metaphor, the vision… he helps you to weave it altogether so that it makes total sense . . . and the end result, your business shifts into a totally different space and focus.”
– Brian Parsons
"This was helpful for my thinking about what we do and how we do it."
“This was helpful for my thinking about what we do and how we do it, and I loved that it wasn’t just you being a talking head – that you gave us time to work on specifics, and also got to see what other people were thinking and working on.”
– Michelle Murrain, consciousgirlfriend.com
"I love the interactive format, it was unexpected and much more engaging than 99% of webinars."
“I love the interactive format, it was unexpected and much more engaging than 99% of webinars. I’d like to host something with the same style for my own business! High value and zero fluff as promised, you rock Tad! Seeing other people’s responses was also useful and inspiring. You people are up to some world-changing work! Can’t wait to implement this strategy and get creative with my personal POV.”
– Chantelle Zakariasen, chantellezakariasen.com
"I found it easy to access my creative mind and it was amazing how fast ideas came forward, and how much better I could articulate my work/offerings"
“I loved this. I appreciated how it was interactive and engaging. Instead of just talking or thinking about things, I got to write them down, and share them. I found it easy to access my creative mind and it was amazing how fast ideas came forward, and how much better I could articulate my work/offerings. Thank you!”
– Christine Yole, christineyole.com
"I was able to move forward on a crucial step that I have been procrastinating on for months!"
“Thank you Tad. You are one of few professionals I trust to not only deliver on your promises but to exceed my expectations for quality and quantity offered. This teleseminar offered not only valuable tips and actions steps, but you actually gave us the time and loving but firm encouragement to take immediate action while on the call. As a result, I was able to move forward on a crucial step that I have been procrastinating on for months! That alone was worth the price of the call. I’m amazed at how well you balanced delivering valuable content, time for us to work on the steps, and personalized attention and answers to our questions. All without any annoying/pushy sales pitch. I was able to come to the conclusion that I’m not a perfect match for this particular program but I got a ton of value from this call and feel confident that any future program or product you offer will be well worth the price.”
– Mzima Scadeng
"Actionable steps trump theory, especially in a money crunch. This was the best investment of $25 and 90 minutes I have ever made."
“Spending 90 minutes of focused time being guided in next steps was hugely beneficial. I learned a lot of new info, plus I was reminded of information I had learned before, but had forgotten. I especially liked that Tad had us take time – on the spot – to think through the exercise, and act on it. Actionable steps trump theory, especially in a money crunch. This was the best investment of $25 and 90 minutes I have ever made. I feel energized; thank you!”
– Kristin Sawyer
"This wasn’t just an information dump with a blessing to go forward."
“The Meantime preview call was oh-so-very-helpful. Tad, you provided concrete strategies that I could apply immediately! Thank you for creating the space during the call to brainstorm, journal, and reach out to people for help. This wasn’t just an information dump with a blessing to go forward. I felt an internal shift occur within 90-minutes and a feeling of lightness and opening to possibilities whereas before the call it felt heavy and restricted.”
– Jenna Stoliker, Leadership Coach, jennastoliker.com
"I discovered all I needed to do is ask and got positive responses within minutes."
“Just finished up with Tad’s 90 minute Meantime class – I cannot believe how much I got from this hour and a half. I decided to take this mini-class as a refresher from the Meantime Fall 2015 class I took and so glad I did. Since developing my niche market (holistic heart health from the heart healer) in Tad’s Niching Spiral Homestudy Beta Program last month, I realized there were so many more ways to get going on some of the 10 tactics Tad discussed. In just one of the on-the-spot 5-minute exercises he had us do forced me to simply text requests for much needed help. In just doing this little thing, I discovered all I needed to do is ask and got positive responses within minutes. This and so much more. I know from experience Tad’s 30-day course for The Meantime is packed to the brim with great ideas to get moving and make some quick cash. Last fall, I earned an extra $1500 just from doing two things he suggested in the 30-day period. Wonderful stuff – Tad, I can’t say thank-you enough for making marketing fun again and helping me grow my business in a kind, compassionate way.”
– Cathy Atkinson
"The most valuable take-away for me is to be able to see my business with new eyes, release the tension and act fast on what can make a difference."
“I loved The Meantime Teleseminar. I joined it because I was frustrated about how I could bring some money in quickly in a slow month and I found the teleseminar really eye-opening! Tad gave me a lot of great ideas, helped me to commit to ask for help and stop doing everything alone. But above all, it made me reflect on some aspects of my business that I had never taken into account! The most valuable take-away for me is to be able to see my business with new eyes, release the tension and act fast on what can make a difference. Thanks Tad for another super insightful moment!”
– Diana Malerba, Confidence Coach, thebravehearted.ch
"Your guidance is clear, tangible and actionable, right this moment."
“Thank you Tad for a practical, interactive, engaging 90 minute session. I walked away with some real value and can see all you shared being an integrated part of everything I do moving forward, not just the immediate short term. Your guidance is clear, tangible and actionable, right this moment. Great value, absolutely worth the time and investment.”
– Shaun Mavronicolas
"Tad is a wizard at connecting us with what can actually make that follow-through happen."
“This teleseminar was just what I needed to plug myself back into concrete no-fuss strategies to blast me out of stuckness and isolation. I’m a long-time reflexologist who wants to keep having my practice but also wants to generate income with my creativity. In 90 minutes, I had three AHA moments, asked for specific help from four people and remembered ideas which were just waiting for my follow-through so that I can generate income, starting now! Tad is a wizard at connecting us with what can actually make that follow-through happen. His rock-solid tactics always come with encouragement, humanness and honesty. I finished the call with a quiet decision to once again take myself completely seriously.”
– Pamela Russell
"I feel a lot of clarity and have several actions that I’ve already scheduled for this week and next."
“Thanks Tad! As usual, you give such great value. This tele-seminar helped me refocus on a few items I’d been leaving on the back burner but really ought to be priorities. I feel a lot of clarity and have several actions that I’ve already scheduled for this week and next. Absolutely worth my time and investment. Thanks again!”
– Rebecca Llewellyn
"Tad is very sophisticated in his understanding of people and their proces."
“This was such a great teleseminar! Tad is very sophisticated in his understanding of people and their process (this matters to me as I am a psychologist!). He has a bias toward action and encouraged/insisted that we use our time on the call to move forward. So very necessary and helpful.”
– Nancy Jonker
“This was very useful seminar for someone who is just starting out with her niche."
“This was very useful seminar for someone who is just starting out with her niche. I found suggestions for the immediate future and for long term, including encouraging us to find support, creating actions, and simple cash flow tactics. it was well worth the money.”
– Maggie Marshall marshallhealing.com
"So much information in 90 minutes. Best $25 I spent in a long time.”
“The teleseminar was very informative. It reminded me to take action right now, and to schedule time for marketing instead of working on it whenever I remember. I learned that it is ok to ask for help. Tad is a great presenter. So much information in 90 minutes. Best $25 I spent in a long time.”
– Kristin Schwarz
"Packed with incredibly relevant content and is a rare mix of refined strategic thinking, encouragement, wisdom and heart brightening understanding."
“Amazing! Before the call today my business brain was seriously fog boggled and my morale felt low and soggy. The call brought clarity and new steps I want to do to move my business forward in the next 30 days. This teleseminar is packed with incredibly relevant content and is a rare mix of refined strategic thinking, encouragement, wisdom and heart brightening understanding. Tad clearly ‘gets’ the frustration and confusion of being in ‘the meantime’ – he also definitely knows about creating income fast while keeping one’s integrity and sanity intact. I’m back in action – big time. Thank you so much Tad.”
– Mary MacGillivray
"“I took this teleseminar because I’m not able to take take the full course right now, thinking I would at least get a general idea of Tad’s approach. Wow! I got so much more than I thought I would!"
“I took this teleseminar because I’m not able to take take the full course right now, thinking I would at least get a general idea of Tad’s approach. Wow! I got so much more than I thought I would! Great ideas and a very holistic approach — addressing how to tune up my own energy and focus, as well as my business’ energy and focus. I so appreciated his personal feedback and suggestions, as well as being able to see other participants’ ideas and concerns. Just a little of Tad goes a long way.”
– Wendy Guy
"chock full of valuable suggestions to keep my cash flowing and business moving along."
“The Meantime call was chock full of valuable suggestions to keep my cash flowing and business moving along. Thank you Tad for your sharp advice!”
– Lisa Berry