Point of View Marketing: Online Program (Semester Two)
The second semester of the Marketing for Hippies membership is kicking off on April 4th with a three-month focus on Point of View (POV) Marketing.
It’s all about how to get more (and better) clients without pitching or pressure (and how to do that in an ethical way that genuinely feels good to all involved).
How do we do this?
And is this even possible?
I say it is.
And it’s simpler than it sounds.
Here’s the basic idea: We don’t make the case for them to buy from us. We make the case for our approach instead. We don’t sell the course. We make a case for the concept behind it.
After all, if they don’t your diagnosis, they won’t but your prescription. In this way, marketing becomes a pressure-free, educational art. I say this not only feels better but, in the long-term, is the only thing that really works.
The pushy stuff wins today but it loses tomorrow.
I call this approach Point of View (POV) Marketing.
That’s the main idea I’d like to delve into this semester.
Here are the basic details:
(Semester Two of the Marketing for Hippies Membership Four Semester Year)
April 4-May 9, 2023
Content: Content is covered in 90-minute videos to be watched before attending your live calls each week.
Live, Q&A Calls: There are twelve, ninety-minute, live, Q&A calls with Tad throughout.
(Two calls each Tuesday at 10-11:30am + 6-7:30pm Pacific during the program. This means that every Tuesday you get two chances to get your questions answered, one in my morning call, and one in my evening call. It’s designed so that folks in all time zones can attend at least one call per Tuesday, but you’re welcome to attend both if you wish).
April 4, 11, 18, 25, May 2, and 9, 2023
Cost: $300 USD
This Could Be A Perfect Fit If You:
- you’re curious about what POV marketing is and want to learn more.
- resonate with the idea of ethical marketing.
- have strong opinions about your work and the nature of the problems your clients face (even if you have a hard time articulating them or are scared to share them) or…
- are willing to focus on a particular niche for three months (with no need to change anything on your website at all) and hone your opinions about it (with no pressure to ever share them publicly).
- are ready and willing to spend at least three to five hours at week for three months working on your POV.
- You are friendly, coachable and willing to receive candid feedback.
- Have at least one piece of strong hippie street cred 😉
- Bonus Points If you’ve got a friend who would be willing to be your POV Challenge “buddy” to meet with you in between our calls to go over your homework and give you candid feedback. Not needed but it would be a big help for you.
Here's What You Get:
We kicked off this semester with four POV Webinars on March 6-9th and an online lab. The recordings of these will be available and woven into your course content.
YOUR WEEKLY, LIVE CALLS:
MONDAYS (2am-10am PST) – NICHING PRACTICE CALLS: Nothing will keep you struggling with articulating your POV more than trying to be everything to everybody. Once a week, you can gather with other members, and do a small exercise on your niche to take a step towards greater clarity. These are at 2am and 10am PST every Monday.
TUESDAYS (10am & 6pm PST) – LIVE POV Q&A CALLS WITH TAD:
Note: You will need to dig into the content before the live calls but we’ll explain all of this in detail on the first call.
There will be two live calls each Tuesday, 90 minutes each, hosted by myself for the first six weeks. They will be at 10am and 6pm Pacific Time.
TUESDAYS (3pm PST) – COMMUNITY COLLABORATION CALLS: Feeling too close to your POV and want some external perspective? Join with other members to coach each other through the tough spots.
WEDNESDAYS (9am PST) – COPY CLINIC: Got some POV nuggets you’re wanting to polish? The copy clinic can help you hone the wording on your write up about it to make sure it’s as clear and compelling as possible.
THURSDAYS (2am & 10am PST) – STUDY HALL: From April 6th, you will have twelve weeks of POV focused Study Hall Sessions. They happen every Thursday at 2am and 10am Pacific Time. These calls will help you integrate and implement the content from the live calls and beyond.
FRIDAY (12pm PST) – WEEKLY LIVE Q&A CALL WITH TAD: Every week, you get an hour long call with Tad to ask him for help on anything, POV related or not.
To visually sum it up, you’ve got your calls from this Semester’s program plus the following…
You'll Also Get...
DEEP DIVE INTEGRATION CALL: At the end of this semester, you’ll get to attend a three-hour session focused on you actually doing the work and getting direct feedback from myself and your fellow members. It’s us tying the bow on the bouquet of all the work we’ve done together. This semester’s Deep Dive will be on June 30th, 2023 from 8am-11am PST.
BONUS CONTENT: There is an incredible amount of bonus material on this topic divided as neatly as we could.
TWO EBOOKS: You’ll get a copy of my eBook Point of View Marketing and Don’t Market Yourself. Market Your Message. This material is the result of a decade of work and research, and thousands of dollars in filming, editing, designing and transcribing to get it “just right.”
In This Semester You Will:
- Have the chance to map out your own POV like never have before (and get feedback from the group).
- Get direct, candid and supportive feedback on your POV from other members.
- Have a chance to ask me your toughest questions on POV and how to translate the theory into your business.
This Is Likely Not A Fit For You If You:
If you’re wanting real, personal, in-depth handholding you might want to check out a Puttering Session.
This program is not one on one coaching.
You may get some direct feedback from me but likely not much. It’s not that kind of program.
It’s an orientation, a three-month, 101, mind-expanding introduction into what POV Marketing is, what the elements are, how it works and helping you understand how it can work in your situation.
This is a three-month chance for you to set aside time to really hone in and focus on this work (that you may have been intending to do for a long time) and finally do it.
Three Compelling Reasons To Sign Up:
Reason #1: Incredibly affordable.
When I ran this workshop for the public, it was only $300 USD for 30-days, which is incredibly affordable. This year, I require participants to join my Pro Membership for at least the duration of the Program they’re joining. This means that this program is even MORE affordable, because my Membership is $300 USD for three months not $300 USD for 30-days.
Reason #2: The whole damned library of my content neatly organized.
All of my videos, articles, eBooks and courses are in the Membership (all included for the price of admission). What’s in there? You can get a sense of the topics by digging into my Membership Guide.
You’ll also get access to other videos, pulled out from our weekly membership coaching calls there too that you’ll never find on YouTube.
You’ll find my content organized by industry so you can find what’s most relevant to you.
Reason #3: A distraction free and highly supportive infrastructure.
We use Mighty Networks as our platform and so the only notifications you’ll get (which you can control as you like) will be related to growing your business not sweet cat memes from your high school friend. You’ll have a platform where you can ask questions of other participants and members and get needed help
p.s. Make sure you confirm time zones for the dates of the calls.
p.p.s. If, at any point, for any reason, you want to drop out of the Membership, you’re welcome to go with no hassles or hard feelings. There’s no minimum time commitment.
“Sometimes, one of the tricky things with marketing is how to weave everything together into a coherent whole, so that everything is aligned, and not only makes sense in our Customer’s head, but also appeals and feels right to their heart. As well as being one of the best marketing guys I have ever discovered, very knowledgeable, supportive and approachable … Tad Hargrave is super brilliant at showing you how to navigate both the mind and heart, to ensure that that they both join together at the end of your marketing process. The map, the route, the process, the principles, the metaphor, the vision … he helps you to weave it altogether so that it makes total sense … and the end result, your business shifts into a totally different space and focus.”
– Brian Parsons
“I was having a really hard time with my niche statement for one aspect of my business. Tad pointed out it may be a point of view thang … and just from an hour and a half call I feel closer than I have in years to understanding what I have to offer, and how to have others understand it. An unfolding …”
– Natalie Forrest
PS: Still not convinced that this idea of POV Marketing is worth investing much time or money into? Watch the 96-minute video below: