Niching Fears eBook
Fourteen Legitimate Reasons Niching Is Feared (And Why It Might Be Okay After All)
Cost: $10 USD
Niching can be scary.
For so many reasons, this can be such an anxiety ridden journey for people.
In order for a niche to be authentic, it often ends up having a deep connection to our own deepest wounds and struggles. Which aren’t always easy to face (even if it’s ultimately healing to do so).
And even if we know what the niche is then there are all the questions of ‘who am I to say something about this? does the world need one more blog writing about this?’. Stepping into a niche asks you to be visible in a whole new way that you might never have done before.
All scary stuff. If you feel a bit freaked out about niching, you’re not alone.
And you’re not crazy. There are a lot of legitimate reasons to be scared of it.
I want you to check in with yourself right now and notice where it is that you’re scared about niching. You tell yourself that you might want to focus more, but the only reason you haven’t is because … whatever that is. What is it that holds you back from really investing in niching? My guess? There’s something you’re scared you won’t get if you do (or that you might lose).
Let’s go through the fears around niching one by one, and see where they’re true and where they’re not.
In my experience, the fears are oftentimes the opposite of reality, but they’re the kind of things that, if they were true, would be very good things to consider. In fact, I would be more worried if people didn’t get concerned about these things. If we’re going to be smart about how we run our businesses, we should be considering this stuff.
And here’s something important to consider.
Your fears about niching could actually be a powerful doorway into better understanding and empathizing with your own niche – the people you hope to serve. It’s very likely that your niche has a similar set of fears around dealing with their own issues (remember, you very well could be your own niche). So, as you go through the journey of addressing those concerns here, you are actually becoming more ready to work with them as their guide.
A few examples from the list to show you what I mean:
“Reason #1: Niching Lifts Up Big Questions About Our Life.” This is true about niching, but let’s replace the word niching with . . . losing weight. “Reason #1: Losing Weight Lifts Up Big Questions About Our Life.” Likely pretty true, isn’t it? As you connect with the way that your Page 3 of 27 niching journey confronts you with the larger questions of your life, you become more ready to receive someone who is struggling with this around their weight.
“Reason #2: Fearing Niching is Contrived.” Could be changed to, “Reason #2: Fearing Doing a Wardrobe Makeover is Contrived.” You see?
“Reason #3: Fear of Saying No.” In the work you do with people, doesn’t it bring up their need to say ‘no’ to certain things or people in their life? To set healthy boundaries? There’s a good chance that, no matter what it is, that fear comes up whether it’s around money, relationships, health or spirituality. Really consider that your biggest fears around niching might just be connected to their biggest fears around working with you. We’ll get back to this in the final thought of this ebook. Now let’s get to it and explore these reasons to be concerned about niching one at a time.
In this 27 page eBook, you’ll find:
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This eBook could be for you if:
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This eBook might not be for you if:
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Give it a try and let me know how it goes.
Cost: $10 USD