Thank you so much for being willing to spread the word on this. I know our calendars get so full.

Your promo materials are below :-)

First of all – listen to this mix of music while you read and schedule your promo. It’s some of my favourite music: http://8tracks.com/tadlington/liberty-marie-53

I’ve got three goals for your experience here:

1) Make it Easy for You:

I think I’ve made this about as easy as can be

My guess is that you won’t spend more than 30 minutes on this. An hour at the very, very outside if you do eeeeeverything.

I’ve decided to not do any personally hosted calls but to try to do this just with group calls that everyone joins in on. This saves you time from being on the call – though you’re welcome to join in for one :-)

Below is all the content I think you’ll need to promote.

Here’s what you get:

  • two options for a first email to your list
  • a second one which I think you’ll LOVE because it includes the links to seventeen of my favourite Niching 101 blog posts I’ve ever written as a value add to your list. And don’t worry, at the bottom of each of those blog posts is a link to the sales letter for the course. Free value.
  • nine laser focused tweets promoting the webinars
  • 16 tweets to my niching blog posts as well that are ‘non salesy’, 100% content but all, again, have a link back to the sales page. It’s all attached.

2) Make You Look Good:

I’ve promoted for so many people and had mixed experiences. Sometimes it’s made me look bad because either the webinar is bad (i.e. no real content just a big explanation of why the topic matters) or the promo blogs they shares with very light on content and didn’t give my people a chance to really get to know the person and their point of view.

Here’s what your people will be getting . . .

  • a free, content rich webinar on niching
  • an enhanced transcript of that call once the call is over
  • access to an easy to manage collection of 17 of my best blog posts on niche marketing
  • a sales page that is refreshing, charming and clear (vs. pushy, overhyped etc). It’s a sales page that I think you’ll feel really good about being associated with. It even has cartooooons.

3) Make You Some Money:

You’ll be paid $100 per person who signs up from you. There are only 30 spaces so we won’t need affiliate codes to track where people came from. I’ll just ask on the sign up form and email them if need be. 

 

Any questions? Ideas on how to make this easier for you? Let me know.

Thanks again for helping out with this. You’re the best.

warmest,
tad

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EMAIL #1: The Webinar

 

By this point you’ve probably heard a lot about the importance of niching. From me, from others marketing and business coaches.

And it makes sense.

It’s such a simple idea.

But most of us have a hard time figuring out our own niche (or whether we should have one at all).

In my opinion, it’s the main area where most conscious entrepreneurs struggle – who are they trying to reach?

My dear old friend and colleague, Tad Hargrave, has put together a free, 90 minute webinar he’s calling ‘Niching for Hippies 101’. It’s been getting rave reviews from his clients and I really like all the content I’ve seen from it so far.

There are three dates you can join in on.

It’s all about how you can make more money, get more clients and work less by figuring out your niche.

PERSONAL TESTIMONIAL: Tad and I have known each other for _____________________________

In this webinar, you’re going to learn:

  • six reasons most people avoid niching (and why they’re not true)
  • the nine biggest niching blunders
  • my four simple steps to identifying and honing your niche
  • lots of real life niche examples
  • how even something like yoga (that can help everybody) can be niched a bunch of different ways.

 

Anyway, you can read more about it and sign up here: http://marketingforhippies.com/events/ 

sincerely, ______________

p.s. he’s also leading a seven week coaching program on niching that you can check out at the link below. His sales letter for it is worth a read because it’s really good and . . . it has cartoons in it. Go take a look. http://nichingforhippies.com/ 

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EMAIL #1: The Webinar (Alternate Version)

 

My colleague Tad Hargrave of www.marketingforhippies.com is offering a free 90 minute webinar I thought you might want to check out.

The topic centers around a single question that I think might be the most important one you ever have to answer in your business career.

No matter which top notch marketing coach, consultant or boutique service you go to, you will be asked one question.

Before they lift a single skilled finger to help you, bring in their creative team, do up the first draft or an ad or write a single line of copy, you will be asked one question.

If you give them a good, clear and strong answer to this question they will be able to help you.

If you give them a vague and weak answer . . . they won’t.

It’s really just that simple.

The question is: ‘who are you trying to reach?’

Now, they might not say it in just those words. They might ask you . . .

  • who is your target market?

  • what’s your target demongraphic?

  • who is it your chosen audience?

  • what’s your niche?

  • who’s your ideal client?

  • who’s your perfect customer?

But, at the end of the day, it’s the same question: who are you trying to reach?

Tad’s webinar, Niching for Hippies, will give you his considerable perspective on this issue after more than a decade’s worth of focus.

In this webinar, you’re going to learn:

  • six reasons most people avoid niching (and why they’re not true)
  • the nine biggest niching blunders
  • my four simple steps to identifying and honing your niche
  • lots of real life niche examples
  • how even something like yoga (that can help everybody) can be niched a bunch of different ways.

Anyway, you can read more about it and sign up here: http://marketingforhippies.com/events/ 

sincerely, __________

p.s. he’s also leading a seven week coaching program on niching that you can check out at the link below. His sales letter for it is worth a read because it’s really good and . . . it has cartoons in it. Go take a look. http://nichingforhippies.com/ 

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Email #3: The Blogs

 

As you know, my colleague Tad Hargrave is leading a series of his 90 minute ‘Niching for Hippies 101’ webinars between now and September 25th. There’s no charge for them. They won’t just be a ‘pitch fest’. My guess is that you’ll learn more about niche marketing in an hour and a half than you have in the past year and a half.

And while there won’t be any recordings made available – you will get an enhanced transcript of the content after the call even if you miss it.

You can learn more and sign up here: http://marketingforhippies.com/events/ 

But . . . I know you might not be able to make it to any of them and might like some help right away so Tad offered to share not one, not two but *seventeen* of his most insightful, provocative and foundational blog posts on niching including explorations of:

  • 16 ways to know if niching is an issue for you currently
  • why niching can do wonders for you personally and financially
  • a series of eye opening, real world case studies
  • hard won, ‘finessing’ wisdom on niching basics.

You can take a look at them whenever you do have the time. But I wouldn’t wait too long – he may be taking them down at the end of September.

Note: These are not ‘teaser’ blogs. Many of them are long, substantial and full of provocative ideas that could forever change the way you see niching.

You can find them all here: http://marketingforhippies.com/niching-blog-collection/

Sincerely,

________________________

p.s. If you’re thinking about participating in Tad’s seven week Niching for Hippies coaching program – these blog posts are a nice safe way to get to know his take on things and see if it feels like a fit. You can learn more about it (and see one of the coolest, most refreshing sales letters you’ve seen in a while) here: http://nichingforhippies.com/ 

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Facebook Post:

 

ENTREPRENEURS, LIFE COACHES, HOLISTIC PRACTITIONERS: Struggling with your niche? Learn Tad Hargrave’s simple four step process to figure out your niche in his free 90 minute webinar. I bet you’ll learn more useful bits about niching in an hour and a half than you have in the last year and a half http://marketingforhippies.com/events/ 

 

Webinar Promo Tweets:

 

Struggling w/ your niche? Check out this free 90 min webinar w/ @TadHargrave http://marketingforhippies.com/events/ #niching #nichemarketing

Learn more about niching in an hour and a half than you have in the last year and a half: http://marketingforhippies.com/events/ #niching #nichemarketing

Wanna learn the 9 huge myths of niching keeping many conscious entrepreneurs stuck for years? http://marketingforhippies.com/events/ #niching #nichemarketing

9 big niching blunders kill many noble projects – do you make them? Find out from @TadHargrave http://marketingforhippies.com/events/ #nichemarketing #niching

Learn @TadHargrave’s simple 4 step process to figure out your niche http://marketingforhippies.com/events/ #niching #nichemarketing

Get niching but want some real world examples? @TadHargrave will be sharing lots here http://marketingforhippies.com/events/ #niching #nichemarketing

Does niching feel stressful to you? Learn an easier, low stress way with @TadHargrave http://marketingforhippies.com/events/ #niching #nichemarketing

If you struggle w/ your niche, you’ve skipped 1 of 4 steps @TadHargrave will share here http://marketingforhippies.com/events/ #niching #nichemarketing

Struggling w/ your niche? Learn the four steps to do & nine blunders to avoid w/ @TadHargrave http://marketingforhippies.com/events/  #niching #nichemarketing

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Blog Post Tweets:

 

Why Niching Matters:

Three reasons why niching can heal you: http://bit.ly/NtWS7Y #niching #nichemarketing

Why niching can freak us out so much: http://bit.ly/NtWS84 #niching #nichemarketing

Don’t ignore your niching fears: http://bit.ly/N4RDAa #niching #nichemarketing

Specialization: The next step for chinese medicine in the west: http://bit.ly/UMo6Ov #niching #nichemarketing

Marketing Bears talk about niches: http://bit.ly/dvZBGM #niching #nichemarketing

Video: The Power of Who: http://bit.ly/S1mhbI #niching #nichemarketing

The Pink Elephant talks niching: http://bit.ly/WdSSLE #niching #nichemarketing

Five reasons why heart led, passionate people resist niching: http://bit.ly/NDZxMS #niching #nichemarketing

Why it’s worth overcoming resistance to niching: http://bit.ly/SCnYez #niching #nichemarketing

Niching Case Studies:

Nancy Juetten realizes she loves introverts: http://bit.ly/UMsk2Z #niching #nichemarketing

Burned Our Doctor Becomes ‘The Happy MD’: http://bit.ly/S5Jmum #niching #nichemarketing

Yoga for Round Bodies: http://bit.ly/RKtA8h #niching #nichemarketing

 

Niching Perspectives:

If you’re stuck with who, go back to what – 7 thoughts on niching from the inside out http://bit.ly/Q1O8L8 #niching #nichemarketing

Four Steps to Choosing a Niche http://bit.ly/RKtGwu #niching #nichemarketing

The three elements that make for a profitable niche http://bit.ly/XmqsFv #niching #nichemarketing

Is yours a niche? Or a pigeon hole? http://bit.ly/U70xxF #niching #nichemarketing