“By the time I dove into Tad’s offerings, I had heard good things about him from a number of people I respect. I guess I saw his offering as ethical and practical and these things appealed to me. When I first bought in, I had already spent money with another provider and this had helped me to get to a certain point. I knew I needed to go further, so I started to dip my toes in the waters of Tad’s offering.
I really loved the general ‘vibe’ of what Tad was offering via MfH; I took the message that I didn’t have to sell anything–especially not to someone who didn’t really want that thing–to be successful. This was about finding the sweet spot where I am making it easy for people to find me who really want what I have to offer. This really appeals to me. I feel much more excited about marketing now than I have done in the past, because I know it’s about finding the ‘win, win’ and this really appeals to me.
The main thing I would say about other businesses is that I’ve been targeted, many times, by the kind of ‘win, lose’ sales approach that prioritises the gain of the seller over any real benefit to me as a potential buyer – dresses it up, disguises it, and still has no care for the value to me of an offering. I’m so over buying via that kind of approach.”
Dorothy Nesbit, learningforlifeconsulting.co.uk