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The Niching Arc: Online Program

“Give Me One Year And Make Massive Progress On Honing Your Niche.”

A Year-Long, Group Coaching Program with Tad Hargrave from Marketing for Hippies


If you’re reading this, I assume that you already…

  1. know who I am (If you don’t go here).
  2. understand what niching is and why it matters so much then check out this YouTube playlist here).

I’ll cut to the chase. 

I’ve had my Membership going since December of 2020. 

The shape it has taken is four, three-month semesters where we work through some of the key aspects of your business (i.e. Cashflow, POV, Business Model and Hub Marketing).

I’ve finally created a year-long program to delve into niching.

Monthly on the first Wednesday at 10 AM & 6 PM Pacific Convert to your time here.

Join any time. Stay as long as you want

 The Calls:

Live, Q&A Calls: There are twelve, three hour, live, Q&A calls with Tad throughout the year.

(Note: We’ve designed the calls so you get two chances to get your questions answered; so that folks in all time zones can attend at least one call per month, but you’re welcome to attend both if you wish). Convert to your time here.

Q&A with Tad Call Dates: 

First call is on March 6th, April 3rd and then the first Wednesday of each month following (i.e. May 1st, June 5th, July 3rd etc.). There may be the occasional Wednesday date that shifts.

Niching Practice Calls (Member-led): 

Third Wednesday of the month (i.e. March 20th, April 17th, May 15th etc.) 

Cost: $100/USD per month (as part of the Membership fee)

In This Program, You Will:

  • Learn deeply about niching – what it is and isn’t. It’s likely that no one has ever taught you what niching is or how to do it. And… there’s a lot of bad advice out there on niching.
  • Be guided on the best step-by-step process I could imagine. Each month, you’ll have a chance to come at your niche from a different angle, engaging a different part of yourself. There will be worksheets, visualizations, journaling prompts, doodling exercises, zoom break out rooms, Q&A sessions etc. I’ve designed it to be spacious enough to give you time to integrate the work but often enough that momentum builds over the year. 
  • Get candid feedback and direction from myself. 
  • Get candid feedback from others in my Membership. You’re likely too close to see yours properly.
  • Have time to reflect on that feedback. 
  • Get access to all of my content on Niching, neatly organized. That’s three eBooks, two webinars, hundreds of tutorial videos, hundreds of recorded coaching sessions (maybe with someone doing exactly what you do), etc.
  • All members in My Membership get $50 discounts + first dibs on one-on-one Puttering Sessions, which you can use for Niching Coaching with me.

Why Should You Trust Me?

Since 2003, I’ve worked with hundreds of entrepreneurs on their niche. 

I’ve done this work through one-on-one coaching, live workshops, online coaching calls, and virtually submitted Niche Reviews

I’ve not yet met a colleague who has a better grasp on this topic than I do. I wish I had. I’d send the business to them. 

I’ve written three robust eBooks on the topic of niching, recorded two content-rich webinars (with more coming), recorded hundreds of videos on the topic and even had a whole website and 90-day program dedicated to niching for a few years. I’ve now moved all this niching work to my Marketing for Hippies Membership.

I give away more free content on niching than most of my colleagues teach in their paid courses. 

I’ve interviewed colleagues on the topic.

My colleagues have brought me in to work with their clients on this topic.

This is an area I know very well and in which I am extremely competent and confident. 

This Could Be A Perfect Fit If You:

  • Are a service provider (especially a coach, healer, Yoga teacher, holistic practitioner etc).
  • Struggle to articulate what you do (and secretly dread people asking you).
  • Understand that niching is vital to your business success and want to finally nail it.
  • Have been struggling with your niche for a long time and don’t know what to do next.
  • Are willing to spend at least five hours delving into the Grounding Materials you’ll get + ten hours per month dedicated to clarifying this. I’m serious about this. 
  • Have been in business for at least a year.

This Is Likely Not A Fit For You If You:

  • You are expecting one-on-one coaching. This program isn’t that. One-on-one coaching with the right person is absolutely the fastest way to nail your niche. If you want that to learn more about my Puttering Sessions, go here.
  • Not in a place to be self-motivated. Although you will get peer support and group coaching calls with me, you will absolutely need to be able to work on your own in order to get the value from this program.
  • You have an itty-bitty, teeny tiny, intentionally small business at the moment and you don’t need or want that many clients and you are still in the phase where friends and friends of friends are booking sessions with you because they trust you and want to support you.

Two More Compelling Reasons To Sign Up:

Reason #1: The whole damned library of my content neatly organized. 

In order to join the Niching Arc, you’ll need to join my Marketing for Hippies Membership. 

Within my Membership you’ll get access to ALL of my videos, articles, eBooks and courses covering all aspects of marketing (all included for the price of admission). 

What’s in there? You can get a sense of the topics by digging into my Membership Sales Page.

If you wish to focus solely on the Niching Arc, that’s fine too! There’s certainly enough content and work to keep you busy with this program alone for the year.  

Reason #2: A distraction free and highly supportive infrastructure. 

We use Mighty Networks as our platform and so the only notifications you’ll get (which you can control as you like) will be related to growing your business not sweet cat memes from your high school friend. You’ll have a platform where you can ask questions of other participants, find like-minded peers, and create study pods with others who are also working through the Niching Arc program.

Aside from ethics, niching is the single most important factor in whether a business succeeds or not. A lot of niches can succeed but trying to be everything to everyone is a recipe for failure.  

But niching asks something immense of us: humility. 

The willingness to admit that we need help and that we can’t help everyone. 

My program may not be the best fit for you but whatever help you most need, make sure you get it so you can offer your help to the people who most need yours. 

Any questions?

Stay human,


PS Make sure you confirm time zones for the dates of the calls. 

PPS If, at any point, for any reason, you want to drop out of the Membership, you’re welcome to go with no hassles or hard feelings. There’s no minimum time commitment.


QUESTION: Do I Have To Start In March?

A: No. It’s ideal to do so but, in reality, you can join in at any point in the year you want to and that month’s work will be something you can do and build on without the previous month’s content. 

QUESTION: Do I have to commit to the whole year?

A: No. You can stop whenever you want. There’s no commitment to continue. This program is housed in my Membership which costs $100 USD per month. 

QUESTION: What if I miss the first month?

A: It’s ideal to start at the beginning March 6th but this program is designed so that you could join at any point at still receive benefit. No need to wait until it starts up again. 

QUESTION: This program is too robust for me to participate in right now. Is there a way I can work on Niching on my own? 

A: Indeed there is! I recommend checking out my Niching Bundle, which includes my eBooks and webinars on niching. This way you can work through this content at your own pace. 

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