Niche

NICHE: Knowing who you’re trying to reach.

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for more help on figuring our your niche, check NichingSpiral.com.

Note: Many of these videos were made many years ago and there was a PDF download offered for free with them. Those PDF’s have since been turned into blog posts or paid products. I was faced with removing those videos since they pitch those PDF’s or keeping them up and getting the occasional confused email wondering where those free ebooks are. Apologies for any frustration. Eventually the videos will be coming down to be replaced with some more up to date thoughts from me.

Strategy vs Tactics in Marketing (8 minute video)

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The Four Core Marketing Strategies (11 minute video)

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five major business struggles (and why niching is the solution to all of them) (15 minute video)

https://www.youtube.com/watch?v=krR1BDoVG8M

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The Primary Niching Blunder – Trying to Reach Everybody (11 minute video)

https://www.youtube.com/watch?v=xkFPlHt4qmM

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The Bullseye Metaphor for Niching (5 minute video)

https://www.youtube.com/watch?v=513RYr3hA0U

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Niching Myths That Keep Us Stuck – Part I

https://www.youtube.com/watch?v=sxcRR4ro6hA

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Niching Myths That Keep Us Stuck – Part II

https://www.youtube.com/watch?v=l1fzkOxZqaE

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Niching Myths That Keep Us Stuck – Part III

https://www.youtube.com/watch?v=zyAAjLaJK6s

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5 Tools to Clarify Your Niche (14 Minute video)

https://www.youtube.com/watch?v=QoQY6BwVpDo

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Four Steps to Figuring Out Your Niche (10 minute video)

https://www.youtube.com/watch?v=SghMAXsq_UQ

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Why You Need To Think About Who You’re Trying to Reach

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Why Fuzzy Niches Don’t Work (Part 1)

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NICHE: An Introduction

to read some of my blog posts about identify niches for your business click here

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Big Circle, Little Circles

to read my blog post about this CLICK HERE

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Explicit without being exclusive.

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how to narrow your focus without destroying your business

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why targeting by demographics isn’t enough

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exactly how to know if your niche is good enough (pt. 1)

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exactly how to know if your niche is good enough (pt. 2)

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critical questions to identifying your niche (pt. 1)

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critical questions to identify your niche (pt. 2)

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your niche in a single sentence

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