Mission & Vision
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We help coaches, healers, and entrepreneurs create profitable and sustainable businesses through marketing that is effective (it works), ethical (it feels genuinely good to all involved) and beautiful (it touches the soul and feeds life) based on our Five Fundamentals approach.
We help coaches, healers, and entrepreneurs to:
Create profitable and sustainable businesses with less effort so that eventually they can have the money they want to achieve those dreams they’ve been sitting on (e.g. buying property, saving, paying off debt etc.)
Articulate what they do, even when it seems very weird and woo woo. We get people to know what they do so they can feel good about having something to say when they’re marketing.
Enjoy marketing because they know who they are, what they do, and whom they serve and how to market in a way that is effective (it works) and ethical (it feels genuinely good to all involved).
Get back to basics by laying down the solid foundations and fundamentals of their business
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“Being beautiful on the way to the answer is the answer.”
- Martin Prechtel
Profitable business, ethically grown, even in uncertain times.
To set up a little ‘Ethical Marketing’ tent, full of heart-centred, sane marketing advice, in a corner of the global marketplace where disillusioned, radical and trouble-making coaches, healers and entrepreneurs can gather for wee, hot cups of advice, camaraderie, encouragement and commiseration to help them offer up their gifts to the world, grow a profitable business, step out of outdated, manipulative sales tactics, and stay human while they sell their beautiful things in a way that feels genuinely good to all involved. All willing this creates ripples we won’t live to see.
When they arrive they get advice, encouragement and commiseration in their struggles to sustain themselves with their business and get their gifts out into the world as they work to untangle the knots of a deeply coercive society.
We help them find and implement ways to market that are as respectful, consent-based, trauma-informed, beautiful and ethical as they are effective. We help them find others who are deeply critical of mainstream society and who share their values of a more sane and just world.
We regularly see astonished faces of delight as they realize how much simpler and more beautiful marketing can be. We provide a simple framework, ethical but practical philosophy, workable systems, effective tools, and good-natured support through programs and our growing cadre of apprentices (who come from the same roots and who are deeply steeped in these understandings).
With the crumbling of our old, outdated political, economic, and social systems, and in the face of the increasingly uncertain, technocratic, and culture-less wasteland of a capitalist dystopia we live in, we see the need for approaches to business which honours people’s sovereignty while also building meaningful and needed relationships.
We seek and build thoughtful partnerships with those good ones practicing and promoting new paradigms in deeply human approaches to building beautiful businesses in a beautiful way.
We work hard to keep the place tidy and organized so it’s easy and quick for our clients to find exactly the right piece of content at just the right moment.
Everything we do is steeped in a deep respect for heritage, deep culture and ancestral traditions which fostered purpose and belonging among its members and who planted the seeds of trees in whose shade they knew they would never live to sit.
We are one of the most sustainably profitable, longest lasting, global marketing coaching businesses offering accessible, ethical marketing guidance to communities that are underserved (as well as offering some help on the side to the poor, mainstream of battered and disillusioned entrepreneurs tired of the endless pitching, inauthentic self-promotion, high-pressure sales tactics or manipulations galore, and who, against the wishes of their corporate overlords, have caught the scent of something more beautiful and won’t be able to rest until they find it.
All willing, this will be a small ripple of sanity in the pond we live in that might inspire a few others for a few more generations to come to market in a way that is beautiful, full of integrity, respectful, thoughtful, down to earth, accessible, sustainable, honest, sane marketing practices, do-no-harm, slow, trust-building, effective, authentic, aligned with values, honouring, clean, genuinely good-vibes, deeply respectful, trauma-informed, consent-based, conscience-driven, courteous, and that honours the dignity of everyone involved (including you), depth, organic, joyful, fulfilling, and compromise-free.
