Many people have a hard time picking a target. That’s pretty normal. Most people can’t even think of what a target would look like. So, below you’ll find a menu of options to get you started.

This list is not meant to be exhaustive or complete. It’s just meant to get you thinking.

A few key points here:

1. many of these target markets can be combined.
2. these are only half of the equation. To be a really complete niche, you also need to add a ‘problem’ or ‘need’ to whatever combination of these you come up with (i.e. not just single mothers but ‘single mothers who struggle to stay in shape.’)

WOMEN:
single women
new mothers
single mothers
expecting mothers
bride to be

MEN:
single men
single fathers
new fathers
expecting fathers
groom to be

SEXUAL ORIENTATION:
(LGBTQ) Lesbian/Gay/Bi/Transgender/ & Questioning
BDSM

STAGE OF LIFE:
infants
small children
teenagers
high school students
college students
newly weds
homeowners
renters
condo owners
recently divorced
widowed
retiring
grandparents

ETHNIC:
blacks
hispanics
asians
indians

TASTES:
tea lovers
wine lovers

LIFESTYLE:
travelers
outdoorsy folks/back packers
exercise nuts/health conscious
acreage owners

PETS:
dog lovers
cat lovers

DIET:
vegetarians
vegans
raw fooders
macrobiotics

SPIRITUALITY:
Yoga
tai chi
buddhist
christian
moslem
hindu
shamanism
new age
pagan

VALUES:
environmental
traditional “american”

COMMUNITIES:
immigrant
indigenous
LGBTQ
club scene
rave scene
electronic music scene

INDUSTRY & POSITION:
financial advisors
lawyers
accountants
holistic practitioners
secretarial
doctors
dentists
nurses
doulas
midwives
naturopaths
aromatherapists
salespeople
esthetician
teachers
entrepreneurs
CEO’s, CFO’s etc.
publishers
writers

HANDICAPS & SITUATIONS:
chemically sensitive
non-english speakers in english speaking areas
physically handicapped
blind or seeing impaired
deaf or hearing impaired
autism
highly sensitive people
caregivers to the ill or elderly

 

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