Many people have a hard time picking a target. That’s pretty normal. Most people can’t even think of what a target would look like. So, below you’ll find a menu of options to get you started.
This list is not meant to be exhaustive or complete. It’s just meant to get you thinking.
A few key points here:
1. many of these target markets can be combined.
2. these are only half of the equation. To be a really complete niche, you also need to add a ‘problem’ or ‘need’ to whatever combination of these you come up with (i.e. not just single mothers but ‘single mothers who struggle to stay in shape.’)
bride to be
groom to be
(LGBTQ) Lesbian/Gay/Bi/Transgender/ & Questioning
STAGE OF LIFE:
high school students
outdoorsy folks/back packers
exercise nuts/health conscious
electronic music scene
INDUSTRY & POSITION:
CEO’s, CFO’s etc.
HANDICAPS & SITUATIONS:
non-english speakers in english speaking areas
blind or seeing impaired
deaf or hearing impaired
highly sensitive people
caregivers to the ill or elderly
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