Mentorship “Are You Sure?”

Hey all,

Before you sign up, I want to make sure this is a fit.

And so this is what I like to call my “Are You Sure?” page.

It might seem like a funny thing for me to ask you to pause and slow down before you sign up, but that’s just what I am inviting you to do.

If you’re like me, you likely skim those long sales letters (like the one you just came from) and that means there’s a good chance you missed some important bits.

The following points are the most important things you could read to know for sure if this program is really going to be a fit for you. It’s the result of feedback from dozens of participants and my experiences running this program in the past. 

If you skimmed them in your first reading, please read them now.

After reading the following carefully, I invite you to pause and just sit with it all for a bit, to slow down a little and bring some mindfulness to this application experience.

If this program still feels like a fit for you, I’d love for you be one of the twelve to join this program.

If not, I hope you’ll find the right help to take the next step in your business and marketing journey. 

And, if timing is the only issue, then I hope I might get to see down the road. 

And, if you have any questions, please feel free to send me an email and ask me anything you like.

Please re-read the following carefully…

The Marketing Mentorship Program is for you if you:

  • You have a specific business you want to grow and you want more in that business. This is the bottom line: You want more clients. More time. More money.
  • You see room for growth in your business that could justify the expense of this program. This program is asking for a commitment of your time and money. Maybe not as much as other programs, but it’s not nothing. I would feel terrible if I realized that this program was asking you to pay an amount your business would never allow you to recoup. I don’t do that with my clients.
  • You take (or are willing to start taking) your work seriously. This isn’t a hobby. It’s a business. It’s a craft. It’s something you’re passionate about and committed to getting better at. You are very good at what you do and you already enjoy some solid word-of-mouth and referrals from your existing clients.
  • You are willing to spend five hours per week working on your business not just in your business. I’d like to know that you are willing to spend five hours per week (including calls) working on your business. Five hours a week working on repairing and painting your boat, not just sailing it. If you’re willing to do this, you will see growth in your business that you might not believe is possible. Translation: one hour per day, Monday through Friday, of focused time on making your business better.
  • You are serious about growing your business and figuring out your niche. I think this one is self-explanatory.
  • You are willing to shift priorities and to simplify your life to be able to put more focus on your business during our time together. I expect you to make progress on your marketing. If you’re not making progress, then this program isn’t a fit for you.
  • You are willing to be a support for others in the group (I’m thinking about one hour per week of your time outside of the calls, giving one another feedback). This won’t be enforced but I’d like this program to be filled with the kinds of people who will naturally want to support one another.
  • You are willing and able to show up for weekly calls and are willing to share a brief update on how things are going for you (e.g. accomplishments, sticking points etc.). If you never show up on the calls nor participate in the group, I’ll be in touch with you to see if it really makes sense for you to stay in the program. The calls aren’t mandatory but it helps to have that weekly time to check in.
  • You are okay with knowing that my style for doing group calls is that we do work together on the call, not that I am teaching a lot on the calls. I’ve written out most of my thoughts on issues and will direct you there or give you more advanced support on how to apply it to your particular situation.
  • You are someone for whom this isn’t your first rodeo. It would be a plus if you’ve been through some other coaching programs before and are familiar with other material that isn’t my own whether that be blogs and podcasts you follow, tele-seminars and group programs you’ve participated in or other coaches you’ve worked with. Your experience will be a part of the feast I imagine this group will be.
  • You are someone whose work and manner of moving in the world I admire. I want to be inspired by the people I’m working with. I need to be able to really believe in who you are and what you’re about. This will be an important filter for me. If I don’t believe that your work is adding real value to people’s lives, I won’t be able to help you much.
  • You can afford this. This isn’t rhetorical. I have no interest in putting you into credit card debt so you can participate in this program. Can you currently afford this? Where will the money come from? I want to know that you have the money you need for first three months ($1200USD) in the bank set aside for this, in fact I’d feel even better if you had the whole six months worth ($2400USD) saved. I don’t want you going into debt. And I don’t want to feel the stress of needing to give you an instant breakthrough that might not be possible to give. Another reason this matters is that you might get less business for the first year while you’re in this program. That’s possible. Why? Well, setting a solid foundation takes time and focus and that can take time from the hustle of getting clients. You’ve only got so much time. It’s the Tortoise vs. the Hare. In the long run, this pays off but, in the short-term, it can cost you. It’s good to know.

This Program Is Likely Not a Fit for You If:

  • you’re really happy with where your business is. If that’s true, stop reading. You don’t need this. Enjoy your beautiful life of enough.
  • you are in a busy time with a lot of things coming up in the next six months. If you are expecting a child, moving home, planning big changes and growth in your business, tending to elderly parents alone etc. this might not be the best fit for you. This program asked you for six months of consistent, deep and sustained focus.
  • you keep changing your mind on what your business is. If you have ‘shiny object syndrome’ and you haven’t settled on the thing you want to do, this program is not for you. Figure out the basic thing you want to do and then bring that to me and let me help you market it. You might not be able to articulate what you do well or have your target markets perfectly honed but there should be some steady core to it that hasn’t changed in a while and that you can lean on throughout our work together. If you bring one project you want to work on we’ll make much more progress than if you bring nine.
  • (Related…) if you’re a multi-potentialite, glorious generalist and renaissance person with no particular focus. If you are, I love you but this program works best for someone with a particular business on which they want to focus for the next three years at least. If you’re the sort of person who’s starting new projects every month this is likely not the program for you.
  • you’re a hardcore DIYer. If you are one of those people who wants to figure out and do everything yourself, God bless you and you might as well stop reading now.
  • you’ve already got a copy-writer you’re working with. No. If you’re in this program, I ask you to let me help you write your copy. You can go back to them later. While you’re in this program, I ask that you let me help you.
  • you need someone available on weekends. You’ll hear back from me Monday – Friday. If you need a coach who’s available on Saturdays and Sundays, I’m not your man.
  • you need instant results. If you want to get from nothing to six-figures in six-months, look elsewhere. If you’ve got a workshop you need to sell out next month, this is not the program you need.
  • your business is purely eCommerce. If your entire business is selling relatively low cost items (less than $50) such as books, eBooks, on Etsy and you’re going for scale then this isn’t a fit. I’d commend my Hub Marketing eBook instead and maybe a Puttering Session.

Reminder – The Four Pieces of Technology You’ll Need:
1) Phone/Skype
2) Facebook
3) GoogleDocs
4) Voxer
Note – What This Program is Not:
I’m a marketing guy. I’m not a time management guy. I’m not a bookkeeping and accounting guy. I’m not a social media, Google Adwords or Facebook ad specialist. I’m a marketing guy. If you’re looking for a program that will teach you everything you need to know to make your business work, this isn’t it. Having said that, I’ve been in business for about 15 years and I’ve got opinions based on a lot of experience.
If you’re still reading at this point, there’s a good chance this is a fit, so let me tell you about the…


If this still feels like a fit . . .

Just click on the link below and fill in the short and sweet application form. Remember: It costs $400 USD to apply. If you’re accepted, this will be your first month’s payment. If not, it will be refunded in full.

Click Here to Apply

If this isn’t a fit, then you might want to check out:

  • one of my products. if you’re not sure which one, please feel free to email me and I’d be happy to discuss if there’s anything I have that might be of value.
  • if money is really tight and you need cashflow asap, then I recommend my program The Meantime.
  • booking a Puttering Session
Shopping Cart
Scroll to Top