The Meantime 30-Day Challenge

The 11th Annual Thoughtful, Inspiring and Tactical 30-Day Challenge to Bring In More Cash Quickly Without Selling Your Soul (Even if it Seems Hopeless)

With my personal guarantee that the process will make you at least a $100 profit while also reducing your stress in the process.

February 15-March 15, 2022

Five calls on Tuesdays at 12-1:30pm Pacific

(Dates: February 15, 22, March 1, 8 and 15, 2022)

*

COST: $300 USD

How This All Began:

Hello there,

The woman in the photo above is picking the low hanging fruit on her apple tree.

No ladder needed.

Sometimes your business is in that situation. You need the apples now and you don’t have time to run to the barn to get the ladder.

Luckily, you don’t need to. The tree has plenty of fruit on the lower branches.

But, unlike a tree, the low hanging fruit in your business is not always so obvious.

Most people have hundreds, if not thousands (if not tens of thousands) of dollars just hanging there, heavy on the branches of their business, being utterly ignored.

Windfall profits that are never noticed.

I’d like to make you an offer with a personal guarantee that you will make a bare modest, minimum (likely much more than) of $100 USD in profit from an upcoming program.

Stated otherwise: You will make $100 USD profit no matter what.

Stated another way: You can’t not make money with this program.

Stated another way: You will have at least $100 USD that you wouldn’t have had by the end of the program if you sign up.

Yes, actually.

For real.

This offer has very little downside for you (aside from a solid commitment to hustling for thirty days solid).

The big fat claim here is that this program will help you turnaround your cashflow crisis in thirty days.

But let me hone in on precisely what I mean here.

I mean that, by the end of the 30 days you will:

  • get very clear about why you’re in the crunch you are in
  • have a clear path out of it that includes proven, practical and profitable short-term tactics
  • have the beginnings of a more long-term, strategic plan
  • have identified the most likely and profitable, low hanging fruit in your business.
  • break the inertia holding you stuck and gain the momentum you need to get out of the old and into a new business reality.

I don’t mean that you’ll be better forever. I mean you’ll get unstuck from this current rut. I’m confident that, if this program is a fit for you (see below) and you do your part, that you will achieve those outcomes (even if it seems impossible).

My Better-Than Risk-Free Guarantee to You:

I get that there are a lot of programs out there. I get that this is an investment of time and money for you. And, of course, the truth is that I can’t promise you any results. There are so many factors at play beyond my or your control.

And so the stance I’m taking here is this: let me take on the financial risk.

I may not be able to guarantee results but here’s what I can promise you:

You will make at least $100 of profit from participating in this course.

How?

If you do your part, if you attend all five calls and do your homework and if by the end of the program you don’t feel that The Meantime was, at the very least, worth the money you paid and the time you invested, I will refund not only what you paid but also $100 out of my own pocket

You can’t not make $100 profit on this program.

Three Reasons I Feel Confident in Offering This Program

First of all, this program has done a lot of good for a lot of people. You can read the testimonials below. I’ve run this program many times. And it’s gotten better every single time.

Secondly, every time I do this program I am refining and streamlining the process to get you the results you’re wanting faster. You can read more below to see what I’ve come up with.

Thirdly, I’ve run all of my day-long and weekend workshops on a pay what you can basis for over a decade where the onus was 100% on me to deliver value if I wanted to get paid. So, this isn’t a new practice for me.

But first of all please read the following two sections in detail before you even think of signing up . . .

This Program Might Be A Perfect Fit For You IF:

  • You’re a conscious service provider, entrepreneur (e.g. life coach, holistic practitioner, permaculture practitioner). I don’t feel as confident for this program with those in retail or who are selling physical products. There is some use but I can’t extend the same guarantee to you.
  • You’re in a cash crunch and need money quickly.
  • You’re willing to spend as much time and energy as possible over the 30-Days focused directly on this and you’re willing to hustle hard (the minimum being five hours a week).
  • You’re willing to admit there may be some things you don’t know and to try new approaches that might be a little outside of your comfort zone.
  • You’re excited to be a part of a group and to be there for others in their own journeys too.
  • You have a clear sense of who your target markets are (not required but mercy will it help). If you don’t, that you are willing to pick one and really focus on it for a month.
  • You like and trust me and are familiar with my work.
  • You’re committed to treating your business like a business (vs a hobby).
  • You’re floundering and feeling like you’re at the end of your rope, and you realize you haven’t been able to figure this out on your own, that you need help and you are willing to receive it.

“I got more out of this course than anything I’ve ever done. As someone in the holistic healing world, your message got me out of a burnout stage and moving positively again.”

“Tad, as someone old enough to be your mom, I have to tell you how I’m continually impressed with all you offer to the world in marketing that is NOT gross!  You really speak to me . . . clearly, passionately, and with immense integrity.

I first learned of your work after completing another online course that cost me tons of money – more than I could really afford but I fell for the sales pitch – and then felt not-so-good.  While I learned lots of wonderful things, it still felt pushy and yes, gross.  I just wanted something different that made me feel authentic in my marketing and then I came across your website.  First, I was intrigued by the name Marketing for Hippies since I grew up in the era of hippies!  I needed to know more.  And so I have.  

I have bought many of your online e-books, taken a few of your online workshops, and really enjoyed all of them, but the one that really, really stuck was the one last fall (2015) called The Meantime.  I got more out of this course than anything I’ve ever done. As someone in the holistic healing world, your message got me out of a burnout stage and moving positively again.  I did many of the actual exercises you laid out, cleared lots of space around me with my office, inventory, bookkeeping, getting needed support, made some extra money ($1500) just picking some of the “‘ow-hanging fruit,’ and so much more.  As a matter of fact, I’m going to review that information again this month because I know I’m heading into The Meantime once again – tis the season and I’m feeling the need to clean out and clean up my business as part of my Fall ritual now.

Thank you, Tad, for all you do.”

Cathy Atkinson, ND

This Program Might NOT Be A Good Fit For You If:

  • Your schedule is already packed and you’ll barely have time to make the calls let alone do anything in between the calls. This program is heavily based in homework ‘n hustle. If you’re going on a road trip, are in the middle of a family crisis etc. it might be worth thinking twice.
  • You’re not really floundering and don’t need the cash. Your primary concern right now is building up your business for the long haul. You’ve already got a solid plan that you trust will work and the only reason it hasn’t is simply due to time. If you already have a solid plan, this program will likely just be a distraction. Much better to just work the plan you already have. Slow and steady wins the race.
  • Your life is already super well organized. If your home and workspace are spacious, clean and uplifting to be in and you can see your desk (or an uncluttered computer desktop) and the bottom of your email inbox is never far out of sight then this program may not be what you need (or at least the first two weeks won’t be that helpful).
  • You don’t have a business yet.
  • You run a retail or product-based business. This program is geared toward service providers and, with a bit of thinking, the cashflow tactics can be adapted to those who sell products. I’d say this program wouldn’t be relevant to retail very much, but for products? It can still work.
  • You’re not open to receiving honest, direct and meaningful feedback on your situation (I don’t say this lightly).
  • If English is not your first language, there is a piece that might feel frustrating for you. Due to the wonders of the internet, there are times when glitches may come in and make my voice less than clear. This is rare but does happen. To make it worse, though I go to great pains to speak slowly and clearly, sometimes I will speak faster than some people can translate in their heads. I know firsthand how exhausting and frustrating it can be to not be able to keep up while listening in a language that isn’t your own. Please know you are so welcome if English isn’t your native tongue but it feels important to lift this up and it is feedback I have heard from a number of past participants.
  • You’re hoping for “five figures in five weeks”. That’s not a real thing. That almost never happens. 

What IS The Meantime?

There’s a certain time that all of us, at some point or another in our business lives, come to experience. I call it The Meantime.

It’s a moment where you feel like you’re headed directly for a brick wall.

And, as I heard Brian Tracey say once, “Life is full of problems. In life you’re either recovering from a problem, in the midst of one now, or one is coming. But, every once in a while, life gives you a reprieve from your problems. It’s called a crisis.”

And this is The Meantime: a time of crisis.

In business, I define The Meantime as that time when you are in a financial crisis where you need money urgently and, even though you have faith in things to work out in the long term, even though you believe in the strategies and business plan you’ve put together to be sustainable in the future, you aren’t there yet and you ask yourself, “What do I do in the meantime?

But I call it The Meantime for another reason too.

It feels mean and vicious when you’re in the midst of it.

The Meantime is an unforgiving time where you seem to have to hustle harder than you ever have before. There often seems to be no way to bring in the kind of money you need as quickly as you need it. It can be a time of incredible stress and anxiety. The Meantime is like finding yourself in the midst of a deep winter without enough supplies to make it through and a sense of dread creeps over you as you think, “What am I going to do?

“I’ve never experienced anyone hold space so well on an online course.”

“I’ve never experienced anyone hold space so well on an online course. It’s no small thing to not only deliver valuable content but also to create community and create conditions for participants to go inward into a more reflective space using virtual means. 

How you created that space was, I think, partly good instructional design (e.g. asking folks to list (simultaneously) what they were proud of and what they were being irresponsible about was brilliant because there can be so much guilt and shaming around the Meantime). But the thing that really shone through was your love, transparency, and advocacy for the brilliance and importance of the participants’ work to the world. All of which adds up to supporting motivation and action.”

– Marilyn Daniels, wisdomleadership.com

“When You’re Drowning Is Not A Good Time To Learn Swimming” or “Why I Made This a 30-Day Challenge”?

Business success comes down to a steady application of the fundamentals. That’s the long game. Do a good job and develop a strong reputation. But, learning those basics (e.g. niching, point of view, hub marketing, business model etc.) and applying it is near to impossible when you’re in a state of desperation and feel like you’re drowning.

This program is here to address the drowning.

I created this program to help you get through The Meantime. 

For me, a 30-Day Program was the most powerful possible format for it.

If you’re in The Meantime, you tend to need a shot in the arm, lots of encouragement, positivity, and specific, actionable ideas. And it helps if you get to share the journey with a bunch of others who are in the same boat.

But the most important reason for a 30-Day Challenge is because, to get out of a time of crisis, you need space – and that space does not just magically happen. It must be consciously created. 

Being in a serious cashflow crisis is like being seriously injured and losing blood. And the steps to handling the crisis in your business are not only the same, they are actually the exact opposite of what you’d want to do if you were healthy. 

If you’re healthy, then you want to be following a holistic health program as a baseline (the basics) and then, occasionally you throw in some fancy tactics (e.g. cleanses, fancy supplements etc.). But, when you’re injured you first need to stop everything you’re doing to get some space. Then you need to stop the bleeding. Only once that is handled do we look at anything more holistic and strategic. 

The biggest blunder you can make in a crisis is to just keep focused on long term strategies. Those are useful in the long term, but you might bleed to death from a loss of cashflow (the lifeblood of your business) before you get a chance. 

This program is designed to stop the bleeding and get you back up on your feet enough that you can start to take better care of your business. 

I’ve heard a lot of different reasons from clients about why they’ve signed up. 

Maybe you’ll be able to relate to some . . .

“I’m realizing I value money, but don’t really prioritize it, until my bank account is at zero, and then I scramble to get projects, invoice and bring in the money. And then I sit back again.”

“I have this block about earning more money, like it means I’m a bad person. One of those people that do bad things. Like having a sports car in my driveway wouldn’t match my community, and the people in it. Making more money wouldn’t match. I need to suffer through a zero bank account balance to motivate.”

“I was ready to throw in the towel on my business. Cash flow had been like an indicator light that the tank was nearly empty.”

“I have a lot of ideas, but have trouble saying ‘no’ to things, so say ‘yes’ to a lot of things, and dig a lot of shallow wells. But I like them all, so really struggle with cutting anything out. And they all have potential to make money, but not when I’m spread so thin.”

“Very doable and produced results beyond my expectations.”

“Some of the strategies were so simple and realistic to apply, very doable and produced results beyond my expectations.

I think the biggest thing is it’s brought back the hope that I can be successful in my business.

What was unexpectedly really impactful was the the first exercise of creating space in my business. I cleaned up my working space, got my finances in order and emptied my e-mail inbox. I didn’t realize how powerful this was until a few days later I received a donation cheque for $1,000 out of the blue from a client who took one of my retreats years ago and wanted to thank me for the difference it made in her life. I realized later that all the clutter in my business was filling up a lot of psychological space and preventing money flowing into my life. Now every day I spend 1/2 hour just clearing space. I have even extended this into creating emotional space, just letting go of the worrying about money that fills up my heart and mind. Remarkably, I am relaxing more in my efforts, doing less and more income is coming in.”

– Russell Scott, awakentheguruinyou.com

Is This You?

From time to time over the years, people who have been deep in the midst of The Meantime have come to me desperate for help. They are desperate for some magic bullet that is going to make everything okay.

Part of them is hustling and part of them is immobilized and waiting for the storm to pass. 

They have a workshop that only two people have signed up for and it’s happening in two weeks. “How do I fill it?” they ask, insistent that there must be an answer.

They have quit their job to start the life coaching business of their dreams but now rent is due, they’re deep in debt and, if things don’t turn around quickly they’re going to have to go back to a job they hate.

Their spouse has been financially supporting them for forever and is getting tired of it. They need to bring in money to take the strain off the relationship.

Their big, high end coaching program has only two people in it but it needs ten to succeed.

And they are looking at a stack of unopened bills on their side table as they double check their bank balance online only to have it confirmed . . . they. are. broke. 

Or they come to me in a panic and ask me to help them figure out their niche right away.

And sometimes, though it’s much more rare, people have come to me with a solid business but inspired with big goals that will require their business to grow very fast and they want help on how to do that.

I used to dive in and try to help them out. But The Meantime requires space. There’s something about being trapped in the fear of not getting what we want (or losing what we have) that seems to shut down our ability to creatively get through it.

What’s not helpful in The Meantime is theory. What is required is are actionable tactics that you can do right away.

So, I created a 30-Day Challenge that will walk you through the precise steps you need to take and connect you to the exact tactics and strategies you might need to not only survive The Meantime but also maybe transform it into an incredible opportunity. There are five group coaching calls. Each call will focus on a vital aspect of your journey.

“I have been continuously applying the tools for increasing immediate cash, and always see a result.”

Before the workshop I was excited to learn about ways to bring in more cashflow, but a bit worried that it might not work for me. I felt like I had tried so many things, and I didn’t know what difference this would make. But by the end of it I was blown away at the wealth of knowledge and expertise that Tad was offering. Since the end of the 30 days, I have been continuously applying the tools for increasing immediate cash, and always see a result. I am very happy I took the challenge.

The impact of the Meantime 30-Day Challenge is that it is getting me through a very difficult time financially, without my having to change my lifestyle of homeschooling and go out and work for someone else. It is allowing me to pursue my dreams and still feed and house my family.

The questions during our calls were excellent – and seeing everyone’s responses really helped me to feel welcome and supported.”

– Waymatea Ellis, waymatea.com

Who Am I To Say Anything About The Meantime?

My name is Tad Hargrave. I’m the founder of MarketingforHippies.com.

This is a strange program for me to be offering in a way. Most of my work focuses on and celebrates the idea of “slow marketing.” It focuses on the deeper philosophical considerations and strategic thinking behind the success of your marketing. It’s a slow and steady approach. 

And yet, from time to time, we don’t have time to wait for these more solid and foundational approaches (e.g. developing a clear niche and strong platform) to kick in. Many of them, realistically, take years. Sometimes you need to be the tortoise and sometimes you need to be the hare. Sometimes you need to jog and sometimes you need to sprint.

I, myself, have grown my Marketing for Hippies business incredibly slowly and organically with very little feeling of rush about it. It’s the pace I prefer in business.

But there have absolutely been times, largely before starting my marketing business, that I needed to come up with a lot of money fast (most of this revolved around trying to pay for the pricey [and I’m talking about $20,000 total] Anthony Robbins seminars for which I’d signed up at 18 years of age). 

I’ve been self employed almost entirely since I graduated high school. My entrepreneurial leanings combined with my utter inability to keep a job meant that I have had to learn to hustle. 

So, if you’re needed to do some short term hustling to bring in some money, read on . . .

They have a workshop that only two people have signed up for and it’s happening in two weeks. “How do I fill it?” they ask, insistent that there must be an answer.

They have quit their job to start the life coaching business of their dreams but now rent is due, they’re deep in debt and, if things don’t turn around quickly they’re going to have to go back to a job they hate.

Their spouse has been financially supporting them for forever and is getting tired of it. They need to bring in money to take the strain off the relationship.

Their big, high end coaching program has only two people in it but it needs ten to succeed.

And they are looking at a stack of unopened bills on their side table as they double check their bank balance online only to have it confirmed . . . they. are. broke. 

Or they come to me in a panic and ask me to help them figure out their niche right away.

And sometimes, though it’s much more rare, people have come to me with a solid business but inspired with big goals that will require their business to grow very fast and they want help on how to do that.

I used to dive in and try to help them out. But The Meantime requires space. There’s something about being trapped in the fear of not getting what we want (or losing what we have) that seems to shut down our ability to creatively get through it.

What’s not helpful in The Meantime is theory. What is required is are actionable tactics that you can do right away.

So, I created a 30-Day Challenge that will walk you through the precise steps you need to take and connect you to the exact tactics and strategies you might need to not only survive The Meantime but also maybe transform it into an incredible opportunity. There are five group coaching calls. Each call will focus on a vital aspect of your journey.

“I went from my worst few trading weeks to my best on record during the program, with clear strategies on how to maintain the momentum.”

“I went into the Meantime after the worst few trading weeks in my business for over a decade. I knew I had much of my business foundations in place, but I also knew that what I had done before would not take me forward to where I needed to be. There had been a piece missing from the puzzle and I simply couldn’t see where the gap was.

I have been following Tad’s work for many years and was attracted to his honesty and integrity of approach. I knew that this program would not be snake oil or smoke and mirrors, but would have solid, ethical foundations that would stand me in good stead moving forward. What I found was more than I could have hoped. Tad’s process was well considered and achievable. He held the space firmly and gently.

And the result? I went from my worst few trading weeks to my best on record during the program, with clear strategies on how to maintain the momentum. If you are willing to put in the work, then the Meantime can be life-changing.”

– Ingrid Cliff, heartcomms.com.au

How Did This Program Come to Be?

Over the years, I’ve had so many clients come to me in the midst of The Meantime, desperate for help and yet I felt powerless to help them. Most of my thinking around marketing is geared towards slow, organic and unforced growth. And what thoughts I did have about how to hustle were not well organized. 

So, over the past two years, I’ve made notes, organized thoughts and leaned heavily on the advice and experiences of my colleagues – asking them, “What advice would you give to someone in a genuine cashflow crisis? What are the best approaches you know of (even if they aren’t the complete answer)?

This program is the result of this. 

IMPORTANT: Three Things This Program Is Not.

This program is not gentle entrepreneurial calisthenics and aerobics. This is High Intensity Interval Training.

This program is not a long term fix. My best thoughts on the long term solution can be found in my Marketing for Hippies 101 program

This program is not a complete answer: No, this program is not the complete answer for your business’ success. But it’s my best answer to how to pull yourself out of the quicksand or straighten your car out when you’ve hit an icy patch on the road. It’s my best and most considered perspective on how to deal with the moment of crisis (in such a way that it doesn’t deepen the crisis but buys you the time and space you need to make the deeper and more strategic adjustments that can assure long term success).  

This program is not a personal coaching program: This program is not the same as hiring a personal coach or participating in a small group coaching program where you get a great deal of personal attention from the instructor. I’ll do my best to answer people’s questions personally, but there’s a good chance I won’t get to everyone each week. However, I can say that there’s a very solid chance that, due to the structure of the program, you will get some incredibly solid advice from the other participants. 

"Improving and relaunching an existing product brought €24,000.”

I’ve been on the brink of bankruptcy, racking up debts, and at the same time I have been trustful that it would all work out . . . and it did!

At the point it couldn’t go any deeper, it all shifted. It happened in the course of one week. In the beginning of that week I was about to give up, I’d already contacted the boring job I did before, and felt quite heavy about it. At the end of the same week I had a 24k client (euros/about 32k in dollars), with about the same amount in the pipeline, a big sponsor for my new zero CO2, zero chemicals plastic upcycle installation, and a client who wants me to help making the shoe industry in China more sustainable. WOW!

The 24k client will give me the income to develop my projects further, without money stress! For them I will give the workshop I developed last year on all the schools in my home town. I love doing this, and it will cost me only two days a week!

The meantime program helped me a lot. The ‘low hanging fruit’ tactics I chose were:

  • improve an existing product & relaunch it: my existing product gave me my big client, and with their money I can make some great improvements on my installation and programme! 
  •  crowd funding: this has especially worked for me. I found an organization that will do the crowdfunding for me.
  •  your wish list – ask, barter & trade: And the ask, barter and trade tactic got me a superb, fast notebook for free, which I desperately needed to replace my old and dying computer!

I’m ending this rocky year in euphoria, and looking forward to the next one!”  

– Rick Classen, degroenemakers.nl

What will you get over the five calls? Five weeks. Five critical themes.

Week One: Create Physical Space

All of that tidying you’ve been putting off? We do it in this week.

The tidying up your computer desktop? Filing that you keep meaning to do? We do that this week.

Your messy fridge? Bam. Handled.

Over the years, it’s my firm belief that, the most important step in getting through the Meantime is creating space. And that starts with our physical and virtual environment. When there is order without, it is much easier to have order within. And, when people try to skip this, they only seem to compound the overwhelm they feel. In other words, it’s the worst. 

Here’s some of what you’ll learn in Week One.

  • important changes you can make to your home environment and office space that can fill you up with energy, focus and inspiration
  • simple tools to organize your online life and email so it sucks less of your time
  • . . . hrmm . . . that’s about it. but it’s important, and it takes time

“As of today, I have received £676 with £122+ anticipated.”

The Meantime 30-Day Challenge fulfilled my expectations and gave me lots of valuable tools to apply both during the Challenge and on-going. It also linked me with some very supportive people and a format that I found easy to engage with, eg online materials and calls.

The single biggest benefit I got from the workshop was definitely taking the time to creates some space and focus – out of which the following has flowed:

  • At a personal level: making sure that I don’t overwork e.g. well into the evening and I giving myself time off to do nice things with family and friends, rather than squirrelling myself away on my computer and having that as the most fulfilling thing in my life – a well recognised habit!
  • Business: creating an impetus to complete tasks that have been ‘hanging around’ and to be clear what and why I am creating new products and services.
  • Income: I set a goal to achieve £500 by the end of November, to recoup this and other training I have done this year. As of today, I have £676 received with £122+ anticipated – so I am very pleased!

The most positively unique thing I got from the workshop was: short time-scale in which to access new ideas, goals to set and achieve and plenty of great support. Really appreciated Tad’s very generous time on the calls, specifically addressing the issues of individuals.”

– Sarah Wiltshire, pathwaysforchange.com

 

Week Two: Create More Space

Week One is about creating physical space. Week Two is about creating the emotional space, space in your calendar (oh blessed free time) and financial space so that the Meantime is not such an urgent issue.

And that space does not just happen.

That feeling of no extra money or space? This is The Meantime.

For years, I found myself unsure of what to say because, of course, there are no real magic bullets in The Meantime. Building a thriving and sustainable business takes a lot of thought and care and the one thing that we feel an absolute lack on in The Meantime which is . . . time.

To make matters worse, one can get into a spiral of crisis if one handles The Meantime poorly. People start having sales, offering things for free, creating new products every month which eventually exhaust both their bank accounts and their energies.

The real solution to making it through The Meantime is to do whatever it takes to create more space in your life while building a more solid foundation in the future. As the old saying goes, “Dig your well before you’re thirsty.” But, in The Meantime, it is too late for this. We are parched and the ground is unbroken.

This means: get organized, get out of every commitment you can possibly get out of. All those social engagements you’re not 100% jazzed about? Gone. Can you reduce your expenses? Do it. Go for a long walk with a friend to let yourself vent about how stressed you are so you can get it off your chest.

This takes massive action to clear the decks. But, once you have, you may be amazed at the incredible wave of blessed relief you feel.

The mistake is to try to jump into money making tactics directly before getting organized. This will only add to your overwhelm and usually ends badly.


Here’s some of what you’ll learn in Week Two.

  • simple ways to get the support you need (even when it seems impossible)
  • how to clear the decks in your life so that you’re wasting zero energy on anything that might hold you back
  • Permission and support in getting out of old commitments, stopping the constant making of free things and encouragement to create a powerful self care practice that keeps you healthy, grounded and resourceful
  • the importance of block time in bringing in the next level of income and clientele you’re wanting
  • how to rejigger your professional relationships so that they consistently feeling great instead of draining

“The notion that health and well being is most important was surprisingly the most important thing I took from this program.”

“The notion that health and well being is most important was surprisingly the most important thing I took from this program. I should know that of course! However, when things get busy, it is easy to forget about taking care of ourselves, and to give ourselves space to grow.

Tad did a fantastic job of personally responding to questions and always made excellent, thoughtful suggestions. I have an incredible amount of respect for his vast knowledge and approach to marketing.”

– Anonymous

Week Three: Picking Your Top Tactic

In Week Three, you will get an over 100 page PDF jam packed with over thirty five of the best, fast-acting marketing tactics I know of. These are proven, tactical approaches to generating money quickly. 

The entire program is worth it for this one PDF alone. Over the years, I’ve thought of selling it for $100 USD with a clean conscience.

You will identify which of those tactics is the lowest hanging fruit for you – you’ll hone in on one which one is the easiest possible sources of windfall profits in your business. And you’ll get to work on it for two weeks.

In past iterations of this program, I’ve asked people to pick their top three.

I’m not doing that anymore.

MfHApplesPaintingNow, you pick just one tactic. One thing upon which you will focus. Focus is one of the most important secret to making it through the Meantime.

In the past, when clients came to me in the midst of their crisis, what they didn’t want to hear were my inspiring thoughts on slow marketing and how ‘these things just take time’. Even if it’s true that strategy is more powerful than tactics (and it is), it doesn’t matter when you’re in the midst of needing to make a lot of money fast. Then you need the fast marketing approach.

Thankfully, while they aren’t long term magic bullets and they still require work, there are many fast marketing business tactics that are virtually guaranteed to bring in income and clients quickly.

Caveat: If you over-rely on them and never really hone your platform, develop a strong sales funnel or marketing strategy, you can end up in a perpetual state of crisis (which I’ve seen many times). 

They aren’t the long term fix but, in The Meantime, they are just what the doctor ordered.

In case you have any doubt, here are some of the over thirty Low Hanging Fruit tactics you’ll learn in Week Three:

  • some simple but thought provoking ways to offer what you already have to your list in a way that’s likely to have them say yes and buy from you.
  • a simple thing you can add to any talk you do that is virtually guaranteed to get you a few solid, long term clients each and every time you speak
  • a simple strategy you can use to help your clients get big breakthroughs in a short period of time that pays incredibly well
  • double the interest in your workshops with this simple pricing approach and cut in half  (or more) the amount of work you need to do in promoting it
  • what you should be giving out to everyone you meet instead of your business card or flyer (and how it will often result in people booking a paid session with you)
  • how, by addressing this one simple thing, you can boost the response to your existing offers by a minimum of 10% but more realistically 100% – 300%
  • how to find a tailor made approach to success you can apply immediately that is almost guaranteed to work (hint: it’s connected to what you did when you first started)
  • the #1 secret that makes the difference between whether or not people rebook with you or not
  • how you can make money off of the clients who haven’t bought from you in years
  • some simple things you can do with your existing content that can have more people buy it at a higher price
  • some advice on practical ways you can hustle for money (when you need it fast)
  • a common tool used by film makers to fund their films might be just the thing you need to get some capital into your business too
  • an approach to getting the things you need to grow your business without spending any money to get them
  • why it’s totally okay to get a job
  • a simple thing you could do in five minutes that might bring in a few hundred dollars
  • how to create a “beta test” for a next level product or service you’ve been sitting on
  • how you can instantly start bringing in money without any products or services of your own at all
  • simple five-step process to getting new clients (that could take you to six figures in a few months if you work it hard enough)
  • a lot of thoughts on how you can instantly start getting more referrals
  • how the clients who frustrate and annoy you most might actually become your biggest profit centre
  • a simple thing you can do at the point of sale to increase your profits 10-20% (and how to make money even if they don’t buy what you were offering)
  • some thoughts on raising your prices (which there’s a good chance you need to do)

There are many more. But they all work.

“The Meantime process works. It helps to get your head in the right space to deal with your immediate financial challenges.”

“First: the Meantime process works. It helps to get your head in the right space to deal with your immediate financial challenges. It helps to get you focused on what you practically need to do to not only get yourself out of a financial hole, but also helps you to fill in that hole, so you are standing on firm and solid ground once again. The resources you receive to help you achieve that are substantial, and you will find yourself referring to them over and over again.
And in Tad Hargrave you have access to someone who not only knows their subject matter inside out, he delivers it so that each member of the course gets exactly what they need to regain a real sense of inner and outer prosperity. For those who feel they have lost their way financially, or who struggle to earn a decent living while helping others, I highly recommend investing in this course.” 
– Brian Parsons

Week Four: Tactical Feedback and Support

In week four, you’ll get direct feedback and encouragement on your application of the tactic you’ve chose in week three. This call will be 100% Q&A. The feedback and encouragement will come from myself but it will also come from all of the other members.

Homework for this week: Keep on truckin’.

Week Five: Planting Seeds & Starting On The Long Term Fix

In week five, once things are in motion to bring in some income, you want to start thinking more strategically about your business We want to look at how we even got to be in The Meantime in the first place and make sure you visit it as seldom as possible. 

The secret here is to use the space and momentum afforded to you by the first three weeks to invest more deeply in the long term fix. Investing in the short term fix gets you maybe ten units of reward for every unit of effort in the beginning, but then the returns rapidly begin to diminish. However, investing in the long term fix is the opposite. At first you put in ten units of effort and get only one unit of reward but, in time, it flips and your one unit of effort yields ten units of reward. This is the importance and beauty of a good strategy. 

Here’s some of what you’ll learn in Week Five:

  • why getting a part time assistant may be the best financial investment you could make in your business
  • how to make sure you actually get to long term planning (instead of just thinking about it)
  • the simple approach to doubling the quality of your work
  • what to focus on while you’re hustling
  • ideas on how to get clients to come back more frequently
  • the importance of really honing in on your niche
  • the three levels of marketing (cold, warm and hot)
  • how to get people of influence to endorse you to their people
  • the most critical kind of support you could get that very few entrepreneurs do that could allow you avoid countless mistakes and cut ahead in line
  • why you may need to do the exact opposite of everything you’ve learned above  

“Without this course I never would’ve thought of or been willing to do a sale like this. I’m SO glad that I did.”

I’m 9 minutes away from closing a 5 day sale. Without this course I never (and I really mean never ever) would’ve thought of or been willing to do a sale like this. I’m SO glad that I did. it was way out of my comfort zone, but it’s been incredibly rewarding (read: I’ve grossed about $1800!). I’ve got a full week of orders (almost 30) to fill, but it’s a great way to start this calendar year.”

– Garliq, livingmedicineproject.com

Your Price:

I am only charging $300 USD for this program.

No early bird specials. Just a sweet deal from the beginning.

I hope you’ll agree this is a bargain of a price.

If this amount still feels like a stretch, I get it. For you, perhaps, The Meantime starts for you right now in generating the money you need to participate. That statement wouldn’t be true for all my programs but it is for this one since it’s all about hustle. 

And if $300 is too much all at once, there’s even a 3-Pay Option where you pay $100 per month for three months.

OR it could just be cheaper if you become a Member first (more below).

Become A Pro Member & This Program Only Costs You $100 USD

For Pro Members of my Marketing for Hippies Membership Program, my 30-day programs are free.

The Pro Members pay $100 USD per month.

This means that if you join my Membership at the Pro Level, if only for the duration of this 30-day program, then you’ll pay $100 USD for the month + get 100% off the course ($0 USD) = $100 USD for a $300 USD program.

(Beyond The Money It Will Save You)

Reason #1 To Join The Membership: Three mechanisms to get direct support. 

  • Mechanism #1: Community Collaboration Calls. Our Collaboration Calls that happen twice a week. In these calls, you’ll gather with other members and be broken into groups of four where you’ll each have eleven minutes to get support. You can use these sessions for help with your homework from the 30 day program and to keep you on track.
  • Mechanism #2: Weekly Office Hours where you can ask your questions directly to me in a group Zoom call. At the Pro Level, you get access to a live, group call once a week where you can bring your toughest questions, including from this program, and get my direct help. These calls happen on Fridays at 12pm Pacific. 
  • Mechanism #3: An online forum to connect with other members. You’ll have access to an Ask A Question and Ask for Feedback topics where you can post and tag me in between the calls.

Reason #2 To Join The Membership: Three bonus courses to dig deeper. 

At the Foundations Level of the Membership, you’ll get access to three DIY courses to help you learn the content of my Marketing for Hippies 101 workshop more deeply. This is all vital context to understand where Point of View Marketing fits in the bigger picture. 

  1. The first is about the Three Roles of Marketing (POV Marketing fits in the second role). 
  2. The second is the Three Core Elements Of Your Marketing Strategy course which explores Niching, Hub Marketing & Business Model (POV Marketing fits in Niching but also heavily influences the other too). 
  3. The third is the Deeper Platform Work which will help you explore this thorny topic of niching from seven different angles (including how your POV fits into it all). 

Reason #3 To Join The Membership: Eight more courses. 

If you’re at the Pro Level these are all free. If you’re at the Foundations Level, you get 50% off all of these courses. These cover niching (in an extremely robust and in depth way), Hub Marketing, and Copywriting. 

Reason #4 To Join The Membership: The whole damned library of my free content neatly organized. 

All of my videos are in the Membership. So are all of my blog posts. I’ve also got other videos, mini coaching sessions on specific issues, pulled out from our weekly coaching calls there too. That will all be at your fingertips for the price of admission.

Reason #5: All my eBooks for free. 

If you join at the Pro Level, you get all sixteen of my eBooks for free. 

And… there are so many other reasons to join. These five are only the tip of the iceberg.

Interested?

Note: This means you actually need to register for the Membership, activate your account, and then you can sign up for the Marketing for Hippies 101 30-Day Program within the Membership. A bit more work but I think you’ll be glad you did it. 

If you’d like to take this step, on want to read about what it’ll look like, go HERE and I’ll outline what to expect from the process.

If you want to save money and join my Membership, go HERE first.

Warmest, Tad 


PS: Last Thoughts: My Vested Interest In Your Success

Selfishly, I want this program to work for you.

Really, I need it to work for you.

If it works for you, I’ll get a case study I can share in future iterations of The Meantime. If I’m lucky, I’ll get a testimonial from you and you’ll help spread the word about it to your colleagues. The more this program helps you, the better off I am.

I hope you’ll consider joining me for this 30-Day Challenge.

PPS: To recap – Seven Reasons to Sign Up Today:

REASON #1: It’s Super Affordable

If this content helps you get even one new client, just one, and they ever come back to see you – you will have likely immediately made back your money for the program. If they come back more than one time, you will have made a handsome profit. My guess is that the combination of the material you’ll be learning in this program and your intensive focus on applying it for thirty days will get you much more than one client.

REASON #2: I Won’t Be Doing it Again Until Next Year

‘Nuff said.

REASON #3: Fast Acting Content

Of all my programs, it’s the one designed to bring in new income and clients the fastest. You’ll be learning more than 30 proven approaches that bring in clients and money fast.

And a lot more.

If you’ve been struggling to get out of the vicious downward spiral and start bringing in some income fast, you could be starting on that path in just a few days.

I suspect you may make more immediate, financial profit on this program than any other you’ve taken.

You get four workbooks full of content to help you dig deeper into what you’ve learned. This material is the result of a decade of work and research, and thousands of dollars in filming, editing, designing and transcribing to get it “just right.”

REASON #4: Get Meaningful Support

For thirty days you’ll have my support and the support of peers from around the world to not only encourage and cheer you on but to give you meaningful feedback on your ideas and strategies. From my heart to yours, doing things solo is likely what’s gotten you into whatever pickle you might be in. Whether it’s this program or another, consider opening yourself up to help.

You get five 90-minute calls with me and your cohort to go over every step of this process and ask your specific questions along the way. You get five-weeks of support from myself and your cohort.

REASON #5: Destress

This program is designed not only to help you bring in income quickly but to do it in a way that actually reduces your stress vs. increases it. You will likely feel much more spacious and clear by the end of the month than you do now. 

REASON #6: A Chance to Make Big Changes in Your Business Life You’ve Been Putting Off

Many of the people who’ve been in this program have commented to me that one of the biggest blessings of being in The Meantime (the program and the cash flow crisis) is that it opens up the opportunity to make big and bold changes to their business. Changes they have known they’ve needed to make for a long time.

REASON #7: $100 Profit Guaranteed

Finally, and perhaps most compellingly, I’m offering a double your money back guarantee on this event. I am taking all of the financial risk on myself. If you do your part and aren’t happy with the results, I will offer you a full refund plus $100 out of my own pocket so that you can say you made a profit on this event. No hassles. No questions asked. No hard feelings.

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