Marketing Essentials for Ethical Entrepreneurs

Join Tad Hargrave and Ross O'Lochlainn for three days of lively, inspiring discussion about Ethical Marketing, Niche, Point of View Marketing.

December 11th, 12th, and 13th (Mon-Wed)

TIME TBA Pacific

COST: ?? USD (Replay will be sent to those who can’t make it)

A NOTE ABOUT AI BOT ATTENDANCE: Please note that we do not allow bot attendance on your behalf. You can either attend the webinar in person, and/or watch the replay when we provide that link after the webinar. If you send an AI bot please note that we will remove that bot from the webinar.

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3 days x 90 minutes

Day 1: Ethical Marketing – opposite of getting the yes is finding the true fit, reducing pressure, where scarcity comes from, they have a problem, they want it solved, you have a solution, it’s your job to get the solution in front of them if it solves the problem


Day 2: Niche – From most to least important: issue they’re facing / psychographics / demographics / qualities (niche clinic)


Day 3: POV Marketing – diagnosis/prognosis/prescription

Meet Ross

Ross O’Lochlainn the Founder / CEO of Conversion Engineering and author of Open Every Day. He’s a former Mechanical and Civil Engineer, turned online sales expert. His specialty is helping established experts and coaches get more students and grow their businesses without relying on an endless stream of manipulative launch campaigns. He’s best known for developing a proprietary system (the Open Every Day system) that helps experts and coaches sell without the launch model.

Meet Tad

Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again). He spent his late teens being schooled in a mixed bag of approaches to sales and marketing – some manipulative and some not. He then spent a decade unlearning and unpacking what he’d been through. Why didn’t those approaches work as well as advertised? It took Tad time but he began to find a better way to market. Since 2001 he has been touring his ethical marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organisations and businesses (without selling their souls). You can find Tad’s work at Marketing for Hippies.


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This Webinar Series Might Be A Perfect Fit For You IF:

  • You’re a

This Webinar Series Might NOT Be A Good Fit For You If:

  • You’re
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