TADD More words about things about this event
3 days x 90 minutes
Day 1: Ethical Marketing – opposite of getting the yes is finding the true fit, reducing pressure, where scarcity comes from, they have a problem, they want it solved, you have a solution, it’s your job to get the solution in front of them if it solves the problem
Day 2: Niche – From most to least important: issue they’re facing / psychographics / demographics / qualities (niche clinic)
Day 3: POV Marketing – diagnosis/prognosis/prescription