Most people hate self promotion.

They hate receiving it from others. 

And, even more so, they hate doing it. 

We have been taught that we need to market ourselves (and we have to be good at it).

What if that’s not true?

What if it’s more powerful to market your message?

What if it’s more powerful to share your ideas and point of view than selling ourselves?

What if the case we need to make is for our perspective, not our products, our concepts not the courses we’re selling?

After all, if they don’t buy the concept, they sure won’t buy the course.

And so here is the message of this webinar: Don’t market yourself. Market your message.

That was a phrase I heard from my colleague Morgana Rae (who’s message is: “make money by putting love first”). Something in it made sense to me.

And then I was looking at my colleague Mark Silver’s website where it stated his core message so clearly: “every act of business can be an act of love.” So clear. So evocative. So meaningful.

For the past year, I’ve been beginning to talk about the message that “marketing can feel good” and noticing the resonance that has with people far beyond talking about marketing tactics and tools.

I’ve noticed that when I share the message that “marketing is a vital part of doing good in the world” it resonates with people. When people understand that marketing can actually feel wonderful, warm and be a force for building community and an expression of our values, they light up. 

And… what a relief. What a light feeling to walk in front of a group of people ready to make the case for a way of seeing things rather than trying to convince them to buy (while, somehow seeming cool, totally not desperate, smooth – but not too smooth) as you do it. 

(huge exhale)