This video is incredible.
It features four young people in Oakland dancing in the streets.
But not just dancing. Watch it.
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This is high art. This is Shakespeare meets breakdancing meets cinema.
Immediately evident is the commitment to craftsmanship is every move they make.
Bring this level of craftsmanship to what you do. Bring it to your marketing.
No one else will.
Most businesses I meet at good. A few are excellent. Almost none are outstanding.
Be so good at what you do that people are viscerally moved by your mastery and dedication.
But you need to commit to both. The world is full of amazing businesses that are so poorly marketed they fail. And even more full of overhyped, brilliantly marketed crap.
But, if you can do both, you’ll never need to worry about money again.
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