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The Living Room Sessions 

~ A Weekend Marketing Workshop for Six Entrepreneurs in My Living Room in Edmonton ~


April 16th-19th, 2020 — CANCELLED due to COVID-19, will reschedule in Fall 2020.

Please add your email to our Advanced Notice List to be the first to know when the dates are rebooked HERE.

—  6 Spaces Left!  —

I’d like to host you and six others in my living room for an application-only, pay-what-you-can marketing training where you get over $940 of marketing materials the moment you’re accepted.



I will be hosting a three-and-a-half-day retreat in Edmonton April 16th-19th, 2020 in my living room. I thought I’d write up a few words to tell you a bit more about it and what you can expect from it, to see if it might be a fit for you right now.

The Living Room Sessions is a content-rich, roll-up your sleeves, nuts and bolts weekend experience. You’d pay at least $1800 for it if I were to charge a flat fee. It’s all about how you can grow your business and attract all of the right kinds of clients. But instead of paying $1800, you are welcome to pay me whatever you want to pay/can afford (at the very end of the weekend).

What will it be like?


This workshop happens in my living room in Edmonton (pictured here). It is limited to six people. The time will be evenly divided amongst the participants. Each participant will get two hours of focused coaching and support from myself and the other participants.

Thursday morning it might be you. Thursday afternoon someone else. Friday morning another person and so on (with the seventh session being Sunday morning).

The workshop is hot seat based: you and the other participants get to be on the hot seat for a couple of hours. During that time you’ll be asked hard questions, deeply listened to, have your words reflected back to you to ensure that we are really understanding you and ‘get’ the situation before any advice comes.

You’ll also be invited to record the session on your phone (many people find this very helpful).

This is three-and-a-half-days to get away from it all, with a small but mighty group of entrepreneurs. Imagine finally having time to reflect on and actually work on your own business.

You may find yourself sitting with your laptop over lunch and having a new colleague walk you through the re-doing of your homepage or sales page; or taking a walk on through the river valley while you get feedback on an offer you’ve been thinking up; or perhaps sitting in the cozy Sugarbowl Cafe helping that new colleague rework their whole social media strategy.

This could be a great fit for you if you:

  • have followed my work for a while and resonate with it.
  • are willing to put in three hours of work before you come.
  • have been in business for at least one year, or ideally three or more.
  • have a business and not just a hobby. You’re serious about growing it.
  • know your business could be doing better than it is but you need help with your marketing.
  • are open to candid feedback from a group of your peers.

“Tad is a skillful listener, a great synthesizer of diffuse ideas and masterful at drawing forward the essence of one’s work.”

“Think of the words truth, authenticity and integrity. Does those words immediately bring to mind the concept of ‘marketing?’ If they do, you have likely worked with Tad Hargrave. If they don’t, I humbly suggest that you check out his substantial body of work. I recently attended his business marketing intensive and it was one of the most beneficial things I could have done for myself – notice I said for myself, not just my business. 

Tad is a skillful listener, a great synthesizer of diffuse ideas and masterful at drawing forward the essence of one’s work. His process takes you right to the heart of the matter, and leaves you stunned by the clarity of your own vision beneath the rubble of your half-baked ideas. If you are at all confused about the best way to present your work to the world, do yourself a favour and check him out at Thank you Tad for your practical, brilliant, and illuminating presence and process.”

– Gael McCool,

Profit Before You Pay: $940+ in Books and Programs in Your Inbox the Moment You’re Accepted.

all-mfh-products-1216I want to make it a no brainer for you to come.

As a bonus you’ll be getting all of the products on my website for participants in this program. This is 16 eBooks (over 1700 pages), my Niching Spiral HomeStudy, PLUS the Marketing for Hippies 101 videos and workbook. You’d pay $940 if you wanted to buy these all on my website. 

As soon as you are accepted and your deposit is paid, you will get these eBooks and the videos and workbooks. My hope is that, by digging into these materials before the workshop, you’ll make the money you need to pay for the workshop. I want you to profit before you pay.


Catch #1: Once you’ve registered, you will be emailed the full contents of my Marketing for Hippies 101 workshop (it’s 3.5 hours of video content that I sell for $80 on my site). And I am asking you to review this in full before you come (unless you’ve attended the live workshop in the past two years).

This means that, by the time we all arrive together, we’ll all have a similar language to use when talking about marketing. This is content you’ll be able to review over and over again after our retreat.

In the Marketing for Hippies 101 Workshop Video, you will:

  • learn 5 reasons why marketing matters in making the world be a better place (so you don’t see marketing as just a selfish act).
  • get a lucid and simple answer to the question, “why does marketing feel bad?” (so you can make sure your marketing never does).
  • learn about the dynamics of Posturing, Collapsing & Composure (which may help you see the exact dynamic that’s keeping you stuck – you may have never noticed this before).
  • hear about the concept of “polarizing” in marketing (and how being extremely real, honest and vulnerable can get you more of the kinds of clients you’re craving).
  • learn about the three kinds of prospectors. Every potential client you will ever meet fits into one of these three categories. Each of them requires an entirely different strategy. Learning this will let you know exactly what you need to do with each person you meet and avoid any manipulative tactics of any kind.
  • get to explore the three roles of marketing. Most people think that marketing has only one role: to get people to say, “yes.” I disagree with this. Understanding these three roles is like hooking up a flawless diagnostic machine to all of your marketing that can pin point exactly where your issues are and what to do about them. It will also free you from the need to use any sort of approach to marketing that could feel even slightly bad to anyone (including you).
  • learn the three core elements of your marketing strategy. Whenever I look at any business it is always through the lens of these three pieces. When these three core elements are in place, you attract clients without a lot of extra fuss and good vibes for everyone. When these three core elements aren’t in place, everything is a struggle.
  • get three simple strategies for identifying and connecting with your hubs (and learn why this is the most important thing that anyone could do to attract more clients with the qualities that you want).
  • learn the seven things your business can be known for (most entrepreneurs only ever focus on one of these seven). This is a conversation that digs deep into the notions of branding and identity.
Nine More Solid Reasons to Come: 
I’d like to make my best possible case for you to come (even if you’ve been to my workshops before).
Assuming you generally like my work and what I’m about, there are ten solid reasons to consider finding a way to get there (even if you need to travel a bit). I think reasons #3, #6 and #7 are worth paying extra attention to.

Reason #1: This is a rare opportunity.
I only do this workshop once per year. I don’t seem to be touring it much anymore.  It is much more profitable and easier for me to focus on doing online programs or to lead day-long workshops when I do travel.
Reason #2: The content I teach has changed . . .
. . . And I’m better at the content which remains the same. If it’s been a few years since you’ve been to my workshops, I can promise you that it won’t be the same workshop that you attended before.

Reason #3: It’s pay-what-you-can.
There’s a $100 deposit to confirm your space (if you choose the PWYC option) but, other than that, you can pay me whatever you want to pay me at the end of the workshop (with the two charming catches above and below that I think you’ll agree are fair).
Reason #4: The power of a focused weekend.
Spending a whole weekend focusing on anything is liable to earn you some progress. During this weekend, you’ll be guided through your largest marketing sticking points. You’ll have three days to dedicate your focus to improving your marketing (time we likely wouldn’t, if we’re honest, spend on our own).
Reason #5: Networking.
You’ll get to spend the weekends with a couple dozen of Edmonton’s finest (and likely some folks travelling in from other cities). These are people who may have clear insights to offer you. They might have some important connections for you. They might be important connections to you themselves. So many entrepreneurs are really solopreneurs meaning that they do everything themselves. And, frankly, it’s why so many of them fail. To succeed in business you need partnership and a team. These are people you’ll be able to stay in touch with after the weekend if you click who could be a huge support for you in your marketing.
Reason #6: Small Group + Powerful workshop format designed for relevance.
Over three and a half days, you are guaranteed to get your toughest questions addressed by me personally. I charge $300/hour for my coaching usually.

The format for this weekend will be 100% question and answer and hot seats.
I’m not going to teach content unless I am convinced that it is relevant to the group and the moment. Any exercises we do will come out of those questions. This weekend workshop will be 100% designed around who is in the room. And, given that there are only 7 people allowed, this means that you are guaranteed to get my personal attention.

Reason #7: Get things done during the weekend.
Do you have a sales page or homepage you’ve been meaning to rewrite? A marketing strategy you’ve been meaning to plan out? During this weekend, you will have time to make progress on these things while getting feedback from myself and the other participants.
Reason #8: If not now, then when?
I hear so many people say, “I really need to handle my marketing.” And I, often, silently wonder, “When? When are you going to actually set aside time to think about these things? When are you going to actually make it a priority to do work not just in your business but on your business?”
Why not this weekend?
Reason #9: Get asked hard questions.
If you think that this weekend will just be about you asking me hard questions, you’d be very wrong.
Most of this weekend will be myself and others putting some very simple but incredibly hard questions to you. These are questions you would likely just as soon avoid if you could. These are questions that many entrepreneurs never take the time to really answer. These are deceptively simple questions like, “What do you do?”, “How do you do it?”, “Why do you do it this way?” and “For whom do you do it?” The questions are simple but most entrepreneurs do not have solid answers to them.
But every hour you spend wrestling with these questions saves you a hundred hours in your marketing. And that’s not hype. That’s the reality of business. Most businesses fail within five years because these questions were never answered well to begin with.

Timing & Schedule:
Thursday, April 16th, 2020 -10am – 5pm
Friday, April 17th, 2020 – 10am – 5pm
Saturday, April 18th, 2020 – 10am – 5pm
Sunday, April 19th, 2020 – 10am – 1pm
Some Important Words on The Price:

There are three ways you can pay:

1. Pay-what-you-can: This is how I invite you to pay. This means that, if accepted, you will send in a $100 deposit to confirm your spot. This is refundable up until two weeks before the week. After that, it is not. Then, at the end of the weekend, in the last 15 minutes as we finish and settle up, you can pay whatever you want to pay on top of that, whatever you are able. Whatever you pay is perfect. There’s no minimum. There’s no maximum. Truly. If the $100 deposit is too much, email me at and we can work something out. 

Catch #2: You will pay me in four instalments spread out over a year. These PWYC payments can be for any amounts on any dates within one year. I’ve opted for this approach for my weekend workshops because, in my experience, entrepreneurs are cash-flow poor and it’s easier to spread payments out rather than people feeling terrible that they can’t pay much all in one moment.

  • PWYC Option A: Four Cheques. One cheque payable immediately and the remaining three payable over one year on dates that work for you.
  • PWYC Option B: via PayPal. You can send these manually or I can set up four PayPal auto-payments. One immediately and the rest over the coming year on dates that work for you.
  • PWYC Option C: via eTransfer. You can pay me via eTransfer direct from your bank. I can set up email reminders to help you remember, for the dates that work for you.

2. Pay in Full at Market Value: I offer this only because pay-what-you-can makes some people deeply uneasy and who would rather just have it all settled before it gets started. If that’s the case, you can pay the market value of $1800 upfront.

3. Payment Plan for Market Value: Again, I’d rather you do pay-what-you-can but, if that feels uncomfortable to you, another option is to make four payments of $450 over a schedule of your choice within one year.

***To be very clear: you are not expected to pay anywhere close to $1800. It’s a legitimate PWYC deal. I want this to be accessible and sustainable for you.***

How The Application Process Works:
Note: Due to the small numbers, if you were to cancel last minute it would have a very large impact on the profitability of this event. Please don’t apply unless you’re 100% committed to coming.
You simply fill in the application form and we’ll take it from there. But here are the inner workings if you’re curious:
FIRST: You fill out the application form. Filling this out does not guarantee you a space at the event. We work hard to screen for these events to make sure that all of the participants are of the highest possible ethical and environmental caliber. We are sorry that we can’t always accommodate everyone.

SECOND: Notification. You will receive a notification within 48 hours of your application whether or not you have been accepted. If accepted, you pay your $100 deposit to confirm your spot (remember: This is refundable up until two weeks before the week).

THIRD: Grounding Materials. When accepted, you will receive your more than $940 of grounding materials which you can begin to review immediately.

FOURTH: You attend the The Living Room Sessions.
FIFTH: You pay.
To Recap:
I am bending over backwards to make this a no-brainer for you to attend. More than $940 worth of content before you show up, and pay-what-you-can pricing.

That’s all for now. Please feel free to email me if you have any questions at



p.s. Here’s who you’ll be spending your weekend with:

p.p.p.s. If you can’t make it to the weekend but you’d like to, I can offer an alternate option: consider doing the Homestudy version. The Marketing for Hippies 101 Homestudy video is a recording of my daylong workshop. It’s only $80. You get three-and-a-half-hours of video and 122 pages of content to help you dig deeper into what you’ve learned. This material is the result of a decade of work and research, and hundreds of dollars spent in filming, editing, designing and transcribing to get it “just right.” You can learn more about the Marketing for Hippies 101 Homestudy here: If niching is where you are struggling then I’d recommend checking out my Niching Spiral Homestudy program.

Photo credits: top photo: Jason Guile and rest of photos Lucas Boutillier

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