A very fascinating conversation about the impact of perception in creating change in the world.
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
About Rory Sutherland
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
To watch the video CLICK HERE or watch below.
[vsw id=”audakxABYUc” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.
What do you think?