ideas of things to put on your blog

Last week, Jaime Almond (pictured right) and I got to chatting about blogs and what sorts of content is good to have on them.

Jaime: you are definitely the best blogger I know

me: really? what makes me so good do you think?

Jaime: you are very creative with content you do different styles of posts – like chats, comments etc you highlight what others are doing, you went from zero to blogger extraordinaire in like a month . . . well instantly, but after the first month you had a ton of content

me: hmm! i hadn’t thought about the importance of different styles in blogging. let’s do another brainstorm – what matters most in blogging!

Jaime: engagement – so connecting with your audience in a way that opens a conversation. new bloggers can give up because they don’t get lots of comments straight away.. it takes time to build a following

me: i think having lots of internal links in your blog so they can find other blog posts on your site that are in a similar vein

Jaime: relevance.. it has to be relevant, interesting

me: what are all the different blog formats you can think of?

youtube videos

Jaime: interviews
7 steps to __________
event listings

me: screencapture videos of things on your computer, before and after case studies

Jaime: highlighting someone
tips

me: a highly opinionated rant about something, commenting on current events and tying it into the work you do

Jaime: oh yeah everyone loves a good rant.. drama is intriguing

me: reviewing a book, movie or something. chats like this!

Jaime: your best content. thought leadership – ie universal truths for your audience

me: some sort of question you put out on a controversial topic: like when i put out ‘is conscious marketing bullshit’ i got an epic response of people weighing in to share their take on it, a critique of your own industry

Jaime: Questions are the key. I think every post should end with a quesiton. oh.. on delivery of the content.. it needs to be easy to read.. have clear headers to break up content, include pictures…. blogs must be good for scanners

me: yes! i’m a huge fan of including a really compelling picture at the top of every blog. it really transforms it. and i think it’s good to mix up the length. once in a while write an epic long one. other times – put out something that’s a couple of paragraphs.

Jaime: so people go online to research and be educated, they also want to socialize, and finally they want to be entertained.. so finding the balance between all of these competitions

me: right.

Jaime: critiques – that could be like a case study, or it could just be a before and after

me: yay. i’ll put these on my blog next week. woot!

Jaime: before you do, you should ask your readers.. do a survey about what they like on blogs on your blog also ask what they would like to see

me: might just do that!

Jaime: then you could use actual data – also ask them what their favourite blogs are and why.

 

To subscribe to this blog and get it in your email most days CLICK HERE

 

If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.


About Tad