The Ideal Client Workshop
LAST TIME LIVE: A Day-long Deep Dive Into The Marketing For Hippies Take On The Art & Architecture Of Identifying Your 'Ideal Client'
Wednesday, April 30th, 2025
8AM-4PM PACIFIC
Convert to your time here.
COST: $200 USD
This webinar is included in the membership, no need to register here.
A NOTE ABOUT AI BOT ATTENDANCE: Please note that we do not allow bot attendance on your behalf.
One of the hardest things to identify and articulate is who on Earth your ideal client is.
My definition: It’s your general sense of who you do want to work with and who you don’t want to work with.
Over the years, I’ve heard many people talk about this.
I’ve heard it called: Perfect Client, Client Avatar, Niche, Target Market. So many different ways of saying the same thing: who. I’ve always preferred the words: Ideal Client.
This day-long workshop will be me sharing the understandings I’ve come to on this topic since I began my business in 2003.
I think this will be the last time I do this event live. We are recording this to turn it into an online program in our membership.
This Interactive Workshop Might Be A Perfect Fit For You If:
- You’re a conscious service provider, entrepreneur (e.g. life coach, holistic practitioner, permaculture practitioner).
- You’re not 100% satisfied with the number and quality of the clients you’re getting.
- You struggle to identify places to find more clients.
- You’ve struggled for years with the niche thing and you can’t figure out where, exactly, you’re stuck.
This Interactive Workshop Might NOT Be A Good Fit For You If:
- You sell a product that there’s a clear demand for and you’re happy to take any clients who want to buy it (e.g. you sell pottery and you have dozens of different kinds of clients or you’re a restaurant and you have a wide variety of clientele that’s hard to pin down).
Why does it matter?
The main reason this matters is that it helps to filter out who comes to you.
For example: if you have a page on your website describing your ideal client (such as mine), or you weave it carefully onto your homepage these folks have done beautifully.
When you read these write ups you know if you fit into that group or not. You know if you would vibe with the business itself.
This saves an immense amount of time, stress and drama.
But, perhaps even more significantly, is that knowing who you’re looking for gives you so many ideas on where to find them and what to offer them.
Really honing in on your ideal client opens the floodgates of creativity and income.
Until you’ve got this figured out, everything is a struggle.
Once you’ve got it figured out, everything gets really easy.
Your "Ideal Client Workbook":
I’ve created a downloadable workbook for you that you’re going to love.
It’s going to help you take the content from our daylong workshop even deeper from insights into actions, from ideas into implementation.
The daylong workshop will focus on the 30,000 foot view.
You’ll do my hand-selected, best exercises for honing in on who you want to work with.
This workbook will take you deeper and help you refine and hone the work you did on this day.
In This Day-Long Workshop You Will Learn:
- My core thoughts on niching
- Seven reasons to hone your ideal client.
- Nine core criteria of an ideal client.
- Why it’s important to identify your Ideal Offer
- The five levels of your ideal client
- Common mistakes
- Your ‘Ideal Client’ page
- + A few helpful bonus resources
Why Should You Trust Me On This?
Who am I to have anything to say about this?
Well, since 2003, niche and ideal client have been core areas of my focus.
I’ve worked with hundreds of clients, one on one, on this exact topic and thousands in workshops.
What you’ll hear in this workshop is not the same thing you’re going to hear in most of the niching workshops out there. A lot of it comes from trial and error and my own insights from working with this in the field as I struggled to help clients ‘get it’ over the years.
Now, when people book a $200USD/hour coaching session with me, this is the thing they want my opinion on.
I’ve written three robust eBooks on the topic.
I’ve recorded three, hour-long webinars on the topic.
I’ve lead countless workshops on this topic.
This is one of the strongest areas of my expertise.
This is an area in which I feel extremely confident.
And this workshop is me gathering all of the wildflowers on my experience into a bouquet and offering them to you.
This is an area where I see most business and marketing coaches struggle to help their own clients.
And this is also an area where I am deeply trusted by my colleagues (some of whom you might know).
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"worth far more than the investment"
“Your Ideal Client Teleseminar was worth far more than the investment. Tad totally overdelivers by walking you through his unique process. He helps you deep dive into the details of your ideal client so that you identify not only who you’d love to work with, but also who is clearly not a fit for your work. Game changer for sure. I gained more clarity in this past hour than I have in the past 3 months of spinning my wheels. I can’t wait to add my results to my website.”
Amy Bellis, Amybellis.com
"I got clarity about my ideal client"
“Love the way I got clarity about my ideal client on Tad’s Ideal Client Tele seminar. I can’t wait to go and rewrite the page on my website. We work so hard with our clients, so it’s important we make the effort to describe clearly who our ideal clients are, so they can recognise themselves in the description and be drawn to work with us.”
Jenny Pim
"It will be the best investment you will ever make in your business."
“Over the last couple of years I’ve constantly been told that I must have a niche. Yet no-one could fully explain how to work it out let alone how to express it effectively. Then a friend recommended this teleseminar. I am closer than I have ever been to understanding this mysterious world of ‘niching’! The format was practical, informative, fun, challenging and supportive. I could go into a long list of superlatives at this point (I’m not sure I would find enough of them) so let me simply say, if you are having any difficulty with working out your niche then sign up for this. It will be the best investment you will ever make in your business. Thank you so much Tad Hargrave for guiding me through this.”
Lou Laggan, loulaggancoaching.co.uk
"The workshop is worth 10 times what it costs"
“Not your “typical ideal client” exercise that every business coach tells you to do but leaves you confused and frustrated. The process that Tad Hargrave walks you trough is simple ( not easy ) practical and multi-layered . I loves that we had a space to work on our materials in real time and simultaneously receiving feedback from both Tad and the other participants. At the end of the Ideal client Teleseminar my “who I work with “ was so much clearer. The workshop is worth 10 times what it costs.”
Vanessa Mentor, sheisunrestrained.com
"an absolute bargain."
“I can honestly say that Tad’s approach and offerings have been a total game changer for me. I have 100% confidence that I am offering something important and valuable to the world, but was seriously considering throwing in the towel because I hated marketing so much. Tad’s books, teleseminars and puttering sessions have resonated so deeply that I am actually excited to work on my marketing plan now. His Ideal Client Teleseminar was empowering, practical and immediately useful. I also appreciate the way he encouraged community among participants by having us share our answers on Facebook. At this price, it is an absolute bargain. Thank you Tad!”
Christina Malecka, Unplug Reconnect Restore: Digital Mindfulness Retreats, digitalmindfulnessretreats.com
"I highly recommend it."
“The “Your Ideal Client Teleseminar” helped me cast a net to catch more clarity around who I really want to work with. I have a lot more to do to attend to narrowing my work’s focus, but this helped me find more clear direction. I highly recommend it. It was a great price and I found extra value in participants’ feedback on my sharing and witnessing the process for other participants.”
Christy Greenwood, christygreenwood.com