Your Ideal Client (FB)

Finding Your Ideal Client

A Two Hour, Virtual Zoom Lab That Will Give You a Rough Draft of Your Ideal Client Page

Monday, May 17th, 2021 | 10am-12pm PST

Maximum 15 People @ $75 USD per person


If you can’t make this one, join the waitlist for the next time we offer this webinar, there will be two more in 2021.


One of the hardest things to identify and articulate is who on Earth your ideal client is.

Your ideal clients is not a target market.

It’s your general sense of who you do want to work with and who you don’t want to work with.

Why does it matter?

The main reason this matters is that it helps to filter out who comes to you.

For example: if you have a page on your website describing your ideal client (such as mine), or you weave it carefully onto your homepage as Kellita of Show Girl Awakening has done here, then people can read it and know pretty quickly if they are a fit or not. Seán O’Connell of does a fine job of this too on his homepage.

When you read these write ups you know if you fit into that group or not. You know if you would vibe with the business itself.

This saves an immense amount of time, stress and drama.

What You’ll Get From This Two Hour Lab:

  • We will take time during the call for you to write up the four levels of your ideal client. Don’t expect it to be perfect but do expect that it may be the clearest thing you’ve ever written on the subject.
  • You’ll get a chance to share what you come up with and to get feedback from the other participants and myself.
  • By the end of the call, you’ll have a rough but serviceable draft of your ideal client that you can polish and refine moving forwards.
  • IMPORTANT NOTE: You need to attend this Lab in person. It’s very hands-on and participatory, and the recording won’t cut it. If you can’t make it, I recommend waiting for the next time I offer this lab, which will be 3-5 times per year.

I charge $300/hour for my regular Coaching and $100/hour for my Puttering Sessions. You’ll be getting my feedback and guidance for two hours for $50.

That’s it. This will be a pretty simple yet potent call.

Warmest, Tad

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If you can’t make this one, join the waitlist for the next time we offer this webinar, there will be two more in 2021.

P.S. How Can You Prepare for the Call?

Watch this video below and create a first draft of what is outlined in it. Even if you can’t make the call, this video will be of immense use to you:

p.p.s. Can’t make the call?

This Lab required the participants to be present in person.

There will be a recording of this call made for the people in attendance for reference, but it will not be useful as the call will be very hands on and so lots of silence while people work and then me giving feedback on those who show up for the call.

If you can’t make it, I’d recommend digging into the video above and trying on your own and then maybe booking a Puttering Session.

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If you can’t make this one, join the waitlist for the next time we offer this webinar, there will be two more in 2021.

Some Testimonials From Past Editions:

PLEASE NOTE: In past editions, this program was $25 USD for 90 minutes with unlimited numbers of people. I’ve changed it up for this round and raised the price for a more intimate, close knit experience to allow me to give everyone a bit of my personal feedback.

“worth far more than the $25 investment”

“Your Ideal Client Teleseminar was worth far more than the $25 investment. Tad totally overdelivers by walking you through his unique process. He helps you deep dive into the details of your ideal client so that you identify not only who you’d love to work with, but also who is clearly not a fit for your work. Game changer for sure. I gained more clarity in this past hour than I have in the past 3 months of spinning my wheels. I can’t wait to add my results to my website.” – Amy Bellis,

“I got clarity about my ideal client”

“Love the way I got clarity about my ideal client on Tad’s Ideal Client Tele seminar. I can’t wait to go and rewrite the page on my website. We work so hard with our clients, so it’s important we make the effort to describe clearly who our ideal clients are, so they can recognise themselves in the description and be drawn to work with us.” – Jenny Pim

“It will be the best investment you will ever make in your business.”

“Over the last couple of years I’ve constantly been told that I must have a niche. Yet no-one could fully explain how to work it out let alone how to express it effectively. Then a friend recommended this teleseminar. Well after an investment of only $25 and 90 minutes I am closer than I have ever been to understanding this mysterious world of ‘niching’! The format was practical, informative, fun, challenging and supportive. I could go into a long list of superlatives at this point (I’m not sure I would find enough of them) so let me simply say, if you are having any difficulty with working out your niche then sign up for this. It will be the best investment you will ever make in your business. Thank you so much Tad Hargrave for guiding me through this.” Lou Laggan,

“The workshop is worth 10 times what it costs”

“Not your “typical ideal client” exercise that every business coach tells you to do but leaves you confused and frustrated. The process that Tad Hargrave walks you trough is simple ( not easy ) practical and multi-layered . I loves that we had a space to work on our materials in real time and simultaneously receiving feedback from both Tad and the other participants. At the end of the Ideal client Teleseminar my “who I work with “ was so much clearer. The workshop is worth 10 times what it costs.” Vanessa Mentor,

“At $25 it is an absolute bargain.”

“I can honestly say that Tad’s approach and offerings have been a total game changer for me. I have 100% confidence that I am offering something important and valuable to the world, but was seriously considering throwing in the towel because I hated marketing so much. Tad’s books, teleseminars and puttering sessions have resonated so deeply that I am actually excited to work on my marketing plan now. His Ideal Client Teleseminar was empowering, practical and immediately useful. I also appreciate the way he encouraged community among participants by having us share our answers on Facebook. At $25 it is an absolute bargain. Thank you Tad!” Unplug Reconnect Restore: Digital Mindfulness Retreats w/ Christina Malecka,

“I highly recommend it.”

“The “Your Ideal Client Teleseminar” helped me cast a net to catch more clarity around who I really want to work with. I have a lot more to do to attend to narrowing my work’s focus, but this helped me find more clear direction. I highly recommend it. It was a great price and I found extra value in participants’ feedback on my sharing and witnessing the process for other participants.” Christy Greenwood,

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