Hub Marketing: Online Program
(Autumn Semester)
What If Almost All Of Your Clients Came From Word-Of-Mouth?
A Sustainable & Powerful Approach To Making More Money and Getting More Clients By Building Relationships and Community
Semester Four of the Marketing for Hippies Membership Four Semester Year
October – December 2024
The Calls:
Live, Q&A Calls: There are six live, Q&A calls with Tad on Tuesdays: October 8th, 15th & 29th, November 12th & 26th, December 10th (also see the semester’s flow chart below).
There are two options for each of these calls, to allow for people in different timezones to attend. The options are: 10am-12pm + 6pm-8pm PACIFIC (convert to your local time here).
Recordings: there will be replay recordings of these calls made available to participants for review.
NOTE: You should expect to spend two hours preparing for the first call by watching the Hub Marketing Webinar, two hours per week in live calls and and another two to three hours per week on homework and prep for the next week.
Study Halls: There are Study Halls throughout the program on Thursdays where you can log in and work alongside other participants on the tasks at hand. October 24th, November 7th & 21st, December 5th (also see the semester’s flow chart below). The Study Halls are: 2-3am + 10-11am PACIFIC (convert to your local time here).
PODS: Tad will also be encouraging you to find/create self-directed study PODS and will talk about how this works in the orientation call.
All this is designed to make sure you have the time to get the work done along with the support you need – no more lonely-preneures!
The final call of the program is a Deep Dive that digs into everything you’ve done together and wraps up the semester, and it is three hours in duration.
*
Cost: $300 USD
(three monthly payments of $100 USD)
Greetings,
I’ve known so many clients who feel totally paralyzed about where to even start in their marketing.
“Where do I even find clients?”
Mostly, that’s because they haven’t identified who they’re trying to reach.
But sometimes it’s not.
Sometimes it’s because they haven’t identified what I would call the “hubs” for their crowd.
We are looking for a cadre of very specific entrepreneurs who like the idea of getting their business to a very specific place: that their ideal clients show up to their door with very little hustle on their end, open and ready to hear what they have to say – and that this happens almost entirely from from word of mouth (vs. chasing down and convincing cold leads to work with them).
So, What Is Hub Marketing?
Imagine you have a cabin in the woods.
You turn it into a store.
For people to show up at your store they need to be able to find it.
No one is going to grab a machete and hack their way through the underbrush to find your store.
You need paths. Well trodden, clearly marked paths and with signs assuring people that, if they follow, they will get to your store.
No trails? No business.
Those paths are the “marketing tactics.” And there are many: public speaking, networking, writing articles and blog posts, Facebook ads, getting interviewed, publicity stunts, door knocking, posters, etc.
We could come up with dozens more.
Secret #1: Choosing the best path for you.
Here’s the secret . . . all these tactics work. I promise you, if you were to hit Google, you could find people teaching workshops about each of them. There are people whose whole business is primarily based on using one of those.
So how do you choose which ones to use?
The same way you would choose the best physical exercise for yourself. You pick the one you will actually do. Is swimming technically the best? Maybe. But, if you almost drowned as a child it is not the best one for you. Do you like walking? Love playing basketball? Will you actually do them? Then they’re better for you.
If you won’t do it it’s of no use to you at all.
Secret #2: Making your chosen path work better for you.
No matter which tactics you choose, there is one approach that will make those tactics work better for you.
It’s the same approach regardless of the tactic.
And I’m not talking a little bit better.
I’m talking twice as well.
Ten times as well.
There’s an approaching you can pair with any tactic that will dramatically increase its effectiveness.
What is that approach? Hub Marketing.
Let me invite you to my live workshop from 2012 where I share about this:
This Could Be A Good Fit For You If You:
- Understand that the goal of a word-of-mouth based business is possible and requires a lot of upfront work to get there
- Are in business for the long term (i.e. at least the next decade)
- Are willing to focus on a particular niche for three months (with no need to change anything on your website at all)
- Are ready and willing to spend at least three-to-five hours per week working on this material
- Are friendly, coachable, and willing to receive candid feedback
- Have at least one piece of strong hippie street cred 😉
Semester Quick Overview Outline:
Tuesday, October 8th
Week One: Call
Topic: Orientation & Hot Marketing – Getting Your Clients From Word-Of-Mouth
10am-12pm + 6pm-8pm PACIFIC
Tuesday, October 15th
Week Two: Call
Topic: Referral Systems
10am-12pm + 6pm-8pm PACIFIC
Tuesday October 22nd & Thursday October 24th
Week Three:
Pods & Study Hall
Tuesday, October 29th
Week Four: Call
Topic: Identifying Your Hubs
10am-12pm + 6pm-8pm PACIFIC
Tuesday, Nov 5th & Thursday, Nov 7th
Week Five:
Pods & Study Hall
Tuesday, Nov 12th
Week Six: Call
Topic: Connecting With Your Hubs
10am-12pm + 6pm-8pm PACIFIC
Tuesday, Nov 19th & Thursday, Nov 21st
Week Seven:
Pods & Study Hall
Tuesday, Nov 26th
Week Eight: Call
Topic: Cold Marketing – How To Approach Strangers
10am-12pm + 6pm-8pm PACIFIC
Tuesday, Dec 3rd & Thursday, Dec 5th
Week Nine:
Pods & Study Hall
Tuesday, Dec 10th
Week Ten: Call
Deep Dive, Wrap Up & Integration
10am-1pm + 6pm-9pm PACIFIC
(NOTE: The deep dive call is three hours long, the other calls are all two hours)
Semester Outline
- WEEK ONE: Orientation & Hot Marketing – Getting Your Clients From Word-Of-Mouth – We’ll delve deep into Word of Mouth: how to support your clients and other hubs in spreading the word about what you do.
- WEEK TWO: Referral Systems: You’ll be learning some very practical and tactical approaches to pick the low hanging fruit of your business by starting with your existing clients and asking them for help.
- WEEK THREE: Pods & Study Hall – Use this time to meet with your self-directed pods and/or attend the Thursday Study Hall.
- WEEK FOUR: Identifying Your Hubs – You’ll identify places your can find perfect-fit ideal clients outside of your existing network.
- WEEK FIVE: Pods & Study Hall – Use this time to meet with your self-directed pods and/or attend the Thursday Study Hall.
- WEEK SIX: Connecting With Your Hubs – You’ll learn how to say ‘hello’ to these potential hubs in such a way that makes it more likely they’ll open the door to them spreading the word about your work.
- WEEK SEVEN: Pods & Study Hall – Use this time to meet with your self-directed pods and/or attend the Thursday Study Hall.
- WEEK EIGHT: Cold Marketing – How To Approach Strangers – We’ll delve into answering your questions and taking a look at the cold level of Hub Marketing – reaching out to people who are strangers.
- WEEK NINE: Pods & Study Hall – Use this time to meet with your self-directed pods and/or attend the Thursday Study Hall.
- WEEK ELEVEN: Deep Dive, Wrap Up & Integration – A chance to dig into everything you learned in the program, worked through in your pods, and delved further into in the Study Halls; and tie it together into an actionable plan.
This Is Likely Not A Fit For You If You:
If you’re wanting real, personal, in-depth handholding you might want to check out a Puttering Session.
This program is not one-on-one coaching.
You may get some direct feedback from me but likely not much. It’s not that kind of program.
It’s a three-month, introduction into the foundations of Hub Marketing, what the elements are, how it works and helping you understand how it can work in your situation.
This is a three-month chance for you to set aside time to really hone in and focus on this work (that you may have been intending to do for a long time) and finally do it.
Three Compelling Reasons To Sign Up:
Reason #1: Incredibly affordable.
When I ran this workshop for the public, it was only $300 USD for 30-days, which is incredibly affordable. I now require participants to join my Membership for at least the duration of the Program they’re joining. This means that this program is even MORE affordable, because my Membership is $300 USD for three months not $300 USD for 30-days.
Reason #2: The whole library of my content neatly organized.
All of my videos, articles, eBooks, webinars, recordings, and courses are in the Membership (all included for the price of admission).
You’ll also get access to other videos, pulled out from our weekly membership coaching calls there too that you’ll never find on YouTube.
You’ll find my content organized by industry so you can find what’s most relevant to you.
Reason #3: A distraction free and highly supportive infrastructure.
We use Mighty Networks as our platform and so the only notifications you’ll get (which you can control as you like) will be related to growing your business not sweet cat memes from your high school friend. You’ll have a platform where you can ask questions of other participants and members and get needed help.
IMPORTANT: What Is Asked Of You:
If you sign up for the Hub Marketing Program…
- You may be asked to watch a few hours of content from the past years’ calls. The core content will be in these videos. The live calls are where you actually dig in, ask your questions and share where you’re stuck and do the work.
- I ask that you attend as many of the live calls as you’re able to. This is where the real value is: translating the ideas to your business. The calls will be very active in nature.
- If you read the entire Hub Marketing eBook (which you’ll have free access to within the Membership) before we start, it will be a big help. Absolutely not required, but definitely helpful.
I hope you’ll consider joining me for this Semester.
Stay human,
Tad
PS Make sure you confirm time zones for the dates of the calls.
PPS If, at any point, for any reason, you want to drop out of the Membership, you’re welcome to go with no hassles or hard feelings. There’s no minimum time commitment.

"This course is the most sane and heart-centred approach to marketing I've come across."
“This course is the most sane and heart-centred approach to marketing I’ve come across. Tad is outstanding at making marketing simple and learning about Hub Marketing has been transformational to me in how I do business. Marketing no longer feels like a big huge deal. It feels easeful and natural. I’d highly recommend this course if you want to find a human way of doing marketing that feels authentic and easy.”
Ciara Bruton, Holistic Business Coach, ciarabruton.com

"Before ... I was feeling frustrated with how much effort I was putting into my marketing for such small returns."
“Before I came to Tad’s Hub Marketing Program I was feeling frustrated with how much effort I was putting into my marketing for such small returns. I’ve taken 5 different marketing courses over the past few years and none of them offered the insights on working with hubs like Tad’s program. If you’re looking to demystify your marketing, start with Tad.”
Kevin Hood, kevinhood.me

"For the first time I fell in love with marketing."
“The Hub Marketing program took me out of my struggle bubble from having no clue how to market myself in a good way into a confident feeling of “I get it and I love it! For the first time I fell in love with marketing.
Tad is a machine of valuable ideas and strategies to market yourself without being sales-y, and he got me into the mindset of being creative and kind with it. New Ideas flowing more easily now.
The Program is well composed and structured. I loved the journey. From week to week I started to be more and more excited about marketing. Can’t emphasize enough how much self-confidence I gained during the process of understanding how good Hub Marketing/ Marketing works.
I know see tons of opportunities to work & collaborate with. Not to forget the great people I met in the program and with whom I now keep on going to support each other on our business journey.”
Mia Gödecke, miagoedecke.com

"...Suddenly I could see so many options for growing my business."
“Once again, super grateful to study with this wise marketing mentor! When we did the brainstorming of hub categories and hubs, it opened up my world. Suddenly I could see so many options for growing my business.
The second most important to me from this class was Tad’s coaching on approach and languaging as we reach out to these Hubs. His language is so graceful, heart-felt and invitational. People want to respond because you’re the type of authentic human they want to interact with.
I highly recommend taking Point of View marketing before this class so you can prepare a mini-video to share with hubs that you’re approaching.
From taking these two classes from Tad, I feel much more empowered in marketing. I know that for my personality type (sensitive) Tad’s methods are the best, most authentic way for me to grow my business.
I also enjoy Tad’s highly interactive class facilitation style. You integrate his concepts from his coaching of others and from group brainstorming.”
Octavia Brooks, octaviabrooks.com

“I have signed three new clients...it felt so so good, like coming home, not like I was 'Doing marketing tactics'."
“In these 5 weeks I have signed 3 new clients using just what was taught in week 3. And it felt so so good, like coming home, not like I was ‘Doing marketing tactics’. I also feel like I have permission to focus on the foundation of my business, because when I do it the way Tad teaches, it actually grows my business, instead of being a distraction or busy work. Thank you Tad I would do this program, exact same material, again in a heart beat because I know I would continue to get so much.”
Wil Carlos, myspiritualclarity.com

"...immediately helpful tools and concepts that showed me how to identify many more potential referral sources..."
“Strong client relationships are both the goal and foundation of excellent marketing. In the Hub Marketing Program from Tad Hargrave at Marketing for Hippies I learned some immediately helpful tools and concepts that showed me how to identify many more potential referral sources than those who were already obvious. Another excellent takeaway was a simple business model structure that made it easy for me to redesign a much more effective marketing funnel strategy for my coaching practice. This program was worth way more than what was charged and I enjoyed the interactions with the group! Highly recommended, especially for people who struggle in any way with their marketing.”
Franklin Taggart, ranklintaggart.com

"...it was a pleasure to listen to Tad, he's a bit like talking to an old oak tree, knowledgeable, wise, been around forever and giving of reliable support."
“Ah man what a course. What a breeze! Previously Marketing definitely felt a concept too big to handle, and in fact one that I didn’t completely grasp the size and relevance for creating more clients, which in turn creates more business.
I found Tad through the voice of others (this is not ironic after the ‘word of mouth’ session) and much – most of his material (Youtube catalog) resonated and transmitted incredible smoothly and led me to many personal ‘ah-ha!’ moments. During the course, it was a pleasure to listen to Tad, he’s a bit like talking to an old oak tree, knowledgeable, wise, been around forever and giving of reliable support. That organic presence was calming and natural, a quintessential example of the type of conversation we are all looking for with our clients. Tad leads by good example.
Many, many great things to take away and also I was able to build an understanding (and confidence) of how I will make what I learned my own, and special for my clients. Fkn dooope course!”
Ben Munday, benjmunday.com

"The biggest deal for me was the Business Model — seeing how it lays the foundation for (almost) everything else we do in our business and marketing; especially in the long-term."
“Indeed, this program has been a game-changer for me. I’ve followed Tad’s work for a while; watching playlist after playlist on YouTube and reading as much as I can from his website. What this program has done is help me tie it all together.
The biggest deal for me was the Business Model — seeing how it lays the foundation for (almost) everything else we do in our business and marketing; especially in the long-term. It holds special appeal to me because I am a very long-term thinker and I love building for the future.
As a result of what I learned in these five weeks, my website and entire business model is undergoing a big overhaul. It’s not going to be drastic; some of it will take months to show. But at least now I know EXACTLY what I need to include and what needs to be deleted. I have started taking active steps to consciously create a business model that reflects what I want to offer the world; and I’m convinced it’ll only keep getting clearer as I grow and progress. So that’s number one: Business Model.
Coming to the actual marketing:
- I’ve never felt as confident as I do right now that my business is going to work.
- I now know for a fact that I have the keys to creating as much income as I need, while delivering real-life value & lasting impact for my clients.
- I no longer feel attached to any one source of generating business; as my eyes have been opened to the countless opportunities that abound everywhere.
I could go on but this will become a burden to read. I will stop here for now.
Tad: just know that you’ve touched a life here by creating this program. And the effects of that will touch many more people. Thank you.”
– Captain Orjiugo, Facebook Ads Expert

"Tad is the most down-to-earth marketing professional I’ve ever worked with."
“As a freelance writer and editor, I assumed my business would always be one-dimensional. The business model module of the Hub Marketing program helped me to open up to new service offerings. Tad’s input and examples, along with that of the others in this cohort, really helped me to think outside the box. Tad is the most down-to-earth marketing professional I’ve ever worked with. He knows his stuff and he delivers it in a way that is easy to understand and implement.”
– Carole Audet, veganwriter.com
“Taking this class was perfect timing for me. I had just discerned my niche and was at a loss as to where and how to begin advertising.”
“Taking this class was perfect timing for me. I had just discerned my niche and was at a loss as to where and how to begin advertising. When Tad offered this class, I felt like my wish was granted! I jumped at the chance. The class did not disappoint; it was everything I needed to strategize a way forward. I don’t feel lost anymore, instead I feel confident. I have been recommending this class to all of my business friends. I did get 130 hubs from the homework of creating a hub database. I was very surprised at how easy it was. I got a ton of tools and help out of each class.”
– Akasha Madron, Changing The Story
PS: Money or timing don't work for you? Not quite sure that you resonate with my ideas?
If the timing or money don’t work for right now, feel free to get yourself a copy of my eBook Hub Marketing eBook: Build Your Business By Building Community and Relationships or go to this page and find all my free content on Hub Marketing, neatly organized.