guest post: discover the hidden gold in your email list


I met PJ a few years ago.

It was at a marketing gathering and she was such a breath of fresh air. I made a mental note to support her in the future when I could.

She recently sent me a guest post about how to grow your email list which I think is super brilliant. She’s running a program about how to add 10,000 people to your email list in 90 days. And I think she’s on solid ground.


“Discover the Hidden Gold in Your E-mail List”


By PJ Van Hulle

You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 11 years, your follow up systems leave something to be desired.

Here’s why “the fortune is in the follow up,” and what that looks like…  

According to my friend and online marketing expert, Vrinda Normand, in most niche markets, or the specific group of people you serve:

3% are actively shopping for what you offer

7% are aware and open to your services, but not looking

30% may know you exist, but it’s not the right time

30% are not aware of their problem or your solution

30% are simply not a fit

This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road.

When you follow up consistently, you will stay in front of these people.  Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.

Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.

The easiest and most effective way to follow up and nurture those relationships is to build an e-mail list of clients and potential clients who have “opted in” and given you permission to send them e-mails.

A good rule of thumb for monetizing your list is to shoot for $1 per subscriber, per month.  So if your goal is to generate $10,000 per month in income, focus on growing your e-mail list to 10,000 subscribers.

With a profitable e-mail list you can:

  • Fill your seminars and programs
  • Attract more clients and sales
  • Turn current clients into repeat clients
  • Promote other peoples’ programs that you believe in and earn $1,000?s in affiliate commissions

Building your list is like taking advantage of compound interest.  The sooner you start, the better.  And the longer you nurture your list, the more profitable it will be.

To quantum leap your e-mail list to the next level, I recommend participating for FREE in the List-a-Palooza 90 Day List-Building Challenge.

The easiest and most effective way to follow up and nurture relationships with your clients and potential clients is to build an e-mail list  of people who have “opted in” and given you permission to send them e-mails.

Here are 3 basic keys to building a successful e-mail list:

First of all, you need to have one in the first place.  That means that you need an e-mail delivery system like Mail Chimp, Constant Contact, 1ShoppingCart, or Infusionsoft.  You also need an Opt In Page where people can sign up to be on your list.

Next, it’s important to nurture relationships with people on your list by offering them something of value, other than sales, sales, and more sales.  

Your list is a community of people who have put their trust in you.  They’ve trusted you with their name and e-mail address.  Since many people change their physical address more often than their e-mail address nowadays, that’s actually a generous show of trust.  

They’ve trusted you to provide them with valuable information and not to sell their contact information or spam them.  Honor that trust by sending them articles (like this one), helpful tips, or inspiring quotes.  

One of my colleagues runs an auto repair center, and he realized that his clients didn’t want to learn about auto repair (that’s why they hired him) so he just sends them funny quotes, comics, and stories that have nothing to do with auto repair but make them laugh.

Finally, you need to continually build your e-mail list by having new potential clients opt in.  Focus on attracting your tribe of ideal clients, not just anyone.  That way, the people who join your list will be more likely to actually invest in your products and services.

You can learn how to add 10,000 subscribers to your list in only 90 days by participating for FREE in the List-a-Palooza 90 Day List-Building Challenge.


PJ Van Hulle is an acclaimed international speaker, author and financial literacy expert who works with coaches, consultants and speakers who love what they do but want to make more money with less effort.  She is the creator of the List-a-Palooza 90 Day List-Building Challenge.

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