Lowering the Risk Form #2.4: Lowering the Risk (GREEN) Have you identified the risks that your ideal clients might see in signing up with you? Have you identified the fears of what hiring you or buying from you might cost them? Yes Not sure. PreviousNextHave you addressed them? Have you found ways to reduce, eliminate or even reverse the risk of them taking the next step in working with you? Yes NoCheck out this article: How To Assess The Risks Your Clients Perceive In Doing Business With YouPreviousNextHow is your reputation? Good. I'm well respected and loved in my industry and community. Bad. I think people mistrust or are suspicious of me. Ok. This isn't the issue, go back to the last step.PreviousNextEducation: How well do you help people understand how you do what you do? How well do you let people know what happens backstage in your work, your logic and rationale, your perspective and approach to your work? Enough Not enoughCheck out this article: Dealing with Bad Reviews OnlinePreviousNextHow strong are your guarantees for your work? Good enough Not good enough/I don't offer any Do I need to promise results?Have you delved into my work on POV? Yes NoPreviousNextHow skillful and comfortable do you feel in having a conversation with a potential client about working with you? Good enough Not good enoughRoute: Do you have a clear, generic set of steps you could offer your ideal client to get from where they are to where they want to be? (knowing a generic set of steps will always need to adjust to the realities of people’s lives) Yes NoCheck out our POV Guide."Do I need to promise results?" Resources here.Check out this article: Three Core Strategies to Reducing The Perception of RiskPreviousNextCompass: Do you have a clearly articulated set of core premises, principles and presuppositions upon which your work is based, laid out in a roughly logical sequence? Yes NoThen risk likely isn't the issue. Click the 'Previous' button and return to the last page."Getting Better At Talking With Folks One on One About Your Work." Resources here.CONTENT COMINGPreviousNextMap: Can you draw your clients a clear map that shows where they are, where they want to be and all of the elements they need to deal with to get from here to there? Yes NoCONTENT COMINGPreviousNextHave you been able to distill that down to a simple message? Yes NoCONTENT COMINGPreviousNextDo you have a My Philosophy page on your website (or something like it)? Yes No"Developing Your Message" Resources here.PreviousNextGo through our Guide on 'Pink Spoons'.Check out this video on The "My Philosophy" Page.PreviousNext Previous Submit Form