Relevance, Credibility & Value Form #2.3: Relevance, Credibility & Value (YELLOW) Are you trying to sell prevention? Yes NoPreviousNextCheck out this topic: Offers: Stop Selling PreventionHow strong is the relevance of your offer to your people? Relevance is strong. When people see it they know immediately if it's for them or not. Relevance is weak. I've never gotten an excited, 'I need this!', 'I know someone that needs this!', or 'shut up and take my money' response. "I'm not sure if the relevance of my offer is clear or not."PreviousNext"I'm not sure if the relevance of my offer is clear or not." Resources here.Check out our Niching Guide.How strong is the credibility of your offer to your people? Credibility is strong. Credibility is weak. Not sure.PreviousNext101: "Building Credibility" Resources here. And I highly recommend checking out Demonstrating Your Expertise to Potential Clients /w Caroline Leon"Building Credibility" Resources here. And I highly recommend checking out Demonstrating Your Expertise to Potential Clients /w Caroline LeonHow strong is the value of your offer to your people? Value is strong. Value is weak. Not sure.PreviousNextCheck out this article: Defining Value: Nine Things People Want In A Service Based Offer + Four Things You Might WantDo you think the value is actually weak (not a great offer) or you just can't articulate the value? Value needs to be improved Value is good. Need to help people understand that.Go through our guide on 'Lowering the Risk'.PreviousNextCheck out this article: Defining Value: Nine Things People Want In A Service Based Offer + Four Things You Might WantCheck out this article: COPYWRITING: How To Increase The Perception of Value PreviousNext Previous Submit Form