Does your bio have all four of these critical elements in it?

Since I sent out the promo for the spring sale  of my colleague Nancy’s kick ass bio ebook “Bye Bye Boring Bio!“, I’ve had a few people ask. “What about youuuuur bio Tad?”

Uhhhm . . . I’m working on it? Will totally share it when I’m done.

Perhaps we can all work on ours together? (high fives)


The Four Critical Elements of a Kick Ass Bio:


So, today, I thought I would share with you what Nancy (The Bio Whisperer) considers the four ‘must have’ elements of a homerun bio (you may have never considered some of these before).

CRITICAL ELEMENT #1: Stunning Results

Your stunning results are the most compelling benefits you deliver for your ideal client.

Here are a couple of quick examples:

– Bette James Laughrun’s Isagenix nutritional supplements business was the #12 income earner in the company for much of 2008.

– Patricia Fripp is an award-winning speaker, sales presentation trainer, and executive speech coach who delights audiences, electrifies executives who speak, and transforms sales teams.

– Marci Shimoff is the woman’s face of the biggest self-help book phenomenon in history, Chick Soup for the Soul.  Her six best-selling titles in the series have met with stunning success, selling more than 13 million copies worldwide in 33 languages and have been on the New York Times bestseller list for a total of 108 weeks.

CRITICAL ELEMENT #2: A Succinct Story

This is a short, concise story that gets to the heart of your passion for your business and grabs attention in a compelling, memorable way.

Here are a couple of examples:

– Even as a young child, Dennis Conner was aware of his environment.  He noticed that by pushing furniture and accessories around, he could affect how his space felt.  This passion for three-dimensional space has been a driving force behind his career and life choices … If you’ve looking for help in selling your home, wanting to make your home or office feel and look better, or need assistance with holiday space planning, call Dennis Conner at Design Dialogue.  After all these years, he’s still pushing furniture around.

– Publicists need to be able to keep a secret.  Publicist Nancy Juetten often tells her clients that as a nine year old, she figured out how many licks it takes to get to the center of the Tootsie Pop, and she’ll never tell.

This is a memorable, compelling, and engaging way to build trust and invite new opportunities to be of service.  It works very, very well.

CRITICAL ELEMENT #3: A Sassy Sound Bite

This is a memorable, compelling, engaging way to build like, trust, and respect with your ideal client.

– Kim Duke of believes that cold calling is best left in the freezer.

– Credible quotes from the media can also serve as sassy sound bites.   For example, Meetings and Conventions magazine calls Patricia Fripp “one of the country’s 10 most electrifying speakers.”

CRITICAL ELEMENT #4: Social Information to Help Your Clients Know, Like and Trust You Immediately

Don’t keep your bio strictly business.  Add a comment or two to help your ideal client like you on the spot.

For example:

– Emmy Award Winning TV Show Host John Curley can make balloon animals and grow a beard in less than a week.

– Viva Visibility Blogger Nancy Marmolejo is fun, friendly, smart as a whip and prone to creative outbursts.

– DIY Publicity Expert Nancy Juetten‘s son Kyle says that if there were Olympic medals for cleaning, she would earn the gold.


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