Ton! Cade Bambara once said that, ‘the goal of the revolutionary artist is to make the revolution irresistible.’ And that makes me think of Lucas Coffey (pictured below). With whom I just had a super interesting meeting about his project Music is a Weapon. There were a lot of ideas and lessons that came up […]
I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place that resonates for you. You feel like you fit. I bet the first time
resonance in marketing Read More
If you want to succeed in your business – you need to become ‘known’ for something. How do businesses ultimately succeed? By word of mouth. People telling people because they want it to thrive. Because they love it. Because they know it will be useful to a friend. In short, the business is known for
your platform: six things you can be known for (and one other) Read More
Natalie Grunberg (pictured below) had an idea for a business. Mail women pretty panties. Once a month. This business is a brilliant example of some many things: niche marketing (panties are for women), having a point of view (it’s about confidence), having a simple, well crafted offer (a pretty panty. mailed monthly), doing something provocative
case study: panty by post Read More
In my email recently, I got a newsletter from Maggie Ostara who’s work I’ve just started following. And I think she really nails this whole conversation about niche and the ways that entrepreneurs seem to just fall into ‘the way it’s always been done’. Below is her article . . . I have a
Are you Marketing in a Box? Read More
In this 16 minute video, Patch Adams shares his provocative views on the business of health care. [vsw id=”CdCrPBqQALc” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook
patch adams on community Read More
Today I want to talk about word of mouth marketing, pricing, one of Canada’s coolest restaurants and a bowl of soup that cost a restaurant $2000 to serve (because they served it twice . . . don’t worry. I’ll explain). I woke up today in a strangers apartment. I told the story of how this
winnipeg, taxis, pricing and the $2000 bowl of soup Read More
A colleague of mine recently told me that she had been talking about me a lot with people in her life – spreading the word about my marketing work. But . . . she wasn’t sure she was saying the right things. And this is an important piece of word of mouth marketing – not
are your clients saying the right things about you? Read More
A few months back I met a lady named Chris Kay Fraser. She was working on a project that I thought was pretty amazing and I blogged about it (click here to read it). Once it was done, I asked her some questions about the contest from the business and marketing side. What she did
Love Letter Marketing Lessons Read More
Seth Godin tells the truth about word of mouth marketing and why we share ideas and products and services we come across. Ideas spread when people to choose to spread them. Here are some reasons why: I spread your idea because it makes me feel generous. …because I feel smart alerting others to what I
I spread your ideas because . . . Read More