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word of mouth

music is a weapon

Ton! Cade Bambara once said that, ‘the goal of the revolutionary artist is to make the revolution irresistible.’ And that makes me think of Lucas Coffey (pictured below). With whom I just had a super interesting meeting about his project Music is a Weapon. There were a lot of ideas and lessons that came up […]

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resonance in marketing

I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place that resonates for you. You feel like you fit. I bet the first time

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case study: panty by post

Natalie Grunberg (pictured below) had an idea for a business. Mail women pretty panties. Once a month. This business is a brilliant example of some many things: niche marketing (panties are for women), having a point of view (it’s about confidence), having a simple, well crafted offer (a pretty panty. mailed monthly), doing something provocative

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Are you Marketing in a Box?

In my email recently, I got a newsletter from Maggie Ostara who’s work I’ve just started following. And I think she really nails this whole conversation about niche and the ways that entrepreneurs seem to just fall into ‘the way it’s always been done’. Below is her article . . .   I have a

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patch adams on community

In this 16 minute video, Patch Adams shares his provocative views on the business of health care. [vsw id=”CdCrPBqQALc” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook

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Love Letter Marketing Lessons

A few months back I met a lady named Chris Kay Fraser. She was working on a project that I thought was pretty amazing and I blogged about it (click here to read it). Once it was done, I asked her some questions about the contest from the business and marketing side. What she did

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I spread your ideas because . . .

Seth Godin tells the truth about word of mouth marketing and why we share ideas and products and services we come across. Ideas spread when people to choose to spread them. Here are some reasons why: I spread your idea because it makes me feel generous. …because I feel smart alerting others to what I

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