Video Marketing

The Story of Brilliance

A few years ago, Annie Leonard created a video called ‘The Story of Stuff‘ where she used basic animation to communicate to people where all of their ‘stuff’ went. The video went viral and has been viewed by millions. Since then, she’s made videos on ‘The Story of Cap and Trade’, ‘The Story of Cosmetics’

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Greening the Desert

I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it

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Shiny Suds Commercial

Key Lessons from this video: Imagine you want to raise awareness about the toxins in our cleaning products. Here’s a provocative and funny example of how to do it. [vsw id=”-k9K8V2-Itw” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my

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