Video Marketing

it’s time

This wonderful, two minute video is a great example of marketing for social change. Give it a watch. I promise it’s worth it. You can watch it here. [vsw id=”_TBd-UCwVAY” source=”youtube” width=”425″ height=”344″ autoplay=”no”]

case study: panty by post

Natalie Grunberg (pictured below) had an idea for a business. Mail women pretty panties. Once a month. This business is a brilliant example of some many things: niche marketing (panties are for women), having a point of view (it’s about confidence), having a simple, well crafted offer (a pretty panty. mailed monthly), doing something provocative …

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the cool vegetarian blog

A nine minute video. I met Jeff Golfman almost 15 years ago in California. We lost touch for a while but then got back in touch recently. He spoke about how he’d been raw vegan for so many years and I could feel his passion around it. He was looking to shift careeers but couldn’t …

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welcome video vs. welcome video

As you may know, I’m a huge fan of people having welcome videos for their websites. So, I just got a new welcome video done for my website by my photographer pal Donna Santos. You can see it here. [vsw id=”jEt9hW8YwHI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] It’s replacing the old one (you can watch it below). …

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Chevron Thinks We’re Stupid

So, Chevron’s just come out with a new ad campaign showing how much they care. But is it real? Consider that British Petroleum spent more money rebranding itself as Beyond Petroleum than they did on renewable energy. And that was before they destroyed the gulf. Good deeds or goodwashing? Watch the videos below and leave …

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