I’m working on a list of symptoms of a fuzzy niche in business. Do you have anything to add? 1. Your marketing strategy consists of “just getting your name out there”. Out there to whom? Anyone and everyone. 2. You couldn’t describe a typical day or your client. You couldn’t tell me what they think […]
Sixteen ways to know if your niche is the root cause of your marketing woes Read More
Honest question: are you struggling with your niche? Most entrepreneurs are (and 90% of them don’t realize it).And even the ones who realize it often end up being so deeply frustrated by it for years and years. And they’re all based around this provocative thought. Your deepest wound is your truest niche. Read that
your deepest wound is your truest niche Read More
I want to share with you six lessons I got on how you can fill up your workshops from a colleague of mine Callan Rush. Poor Callan (pictured right). She had me in her audience. This might seem like a good thing, but let me explain. So, the other night I attended a workshop called,
poor callan (or six lessons on how to fill your workshops with ease!) Read More
My colleague and mentor, Robert Middleton talks about how marketing is like baseball. It’s like baseball in a few ways . . . First of all, you can have all the right baseball equipment and just be terrible at the game – if no one has ever taught you how to play, the rules of
Marketing is like Baseball Read More
Years ago – I did a survey of my clients and invited them to share their Holistic Practitioner Horror Stories. I got quite a few – and there were four patterns that showed up. Trait #1 – Arrogance Symptoms: The practitioner acts as if they have found “the answer to all things”. They treat clients
Four of the Most Client Repelling Traits A Practitioner Can Have Read More
So many holistic practitioners struggle with their marketing. And, to make it worse, they spend small fortunes of time and money on marketing that doesn’t work. And they feel like they’re flushing money down to the toilet. Initially, I had seven – but since then I’ve added three more. Before we get into what you
The Top Ten Foundational Things Every Holistic Practitioner Needs Read More
Introduction: myths and assumptions Let’s get started. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what
A Common Story: Jane the Practitioner (in seven chapters) Read More
I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really
Marketing for Psycho-Therapists Read More
So, how do you know if a niche you’re thinking of is a good one? Well, your niche may be defined by what you do. You make a particular widget that has only one use and there’s only three buyers of it in the market. Your service is helping to turn breach babies naturally –
Why Demographics Aren’t Enough for Your Niche Read More
Unquestioned assumptions can kill your business. Or keep it from ever growing in the first place. Here are the top 22 myths I see holistic practitioners living under. Which ones do you still believe? Note: I sell a 53 page exploration into these myths which is often very useful for practitioners to delve into. You
22 Top Myths That Could Kill Your Holistic Practice Read More