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Sixteen ways to know if your niche is the root cause of your marketing woes

I’m working on a list of symptoms of a fuzzy niche in business. Do you have anything to add? 1.    Your marketing strategy consists of “just getting your name out there”. Out there to whom? Anyone and everyone. 2.    You couldn’t describe a typical day or your client. You couldn’t tell me what they think […]

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Marketing is like Baseball

My colleague and mentor, Robert Middleton talks about how marketing is like baseball. It’s like baseball in a few ways . . . First of all, you can have all the right baseball equipment and just be terrible at the game – if no one has ever taught you how to play, the rules of

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A Common Story: Jane the Practitioner (in seven chapters)

Introduction: myths and assumptions Let’s get started. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what

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Marketing for Psycho-Therapists

I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really

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