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“But aren’t people indecisive?”

During my last tour in Toronto leading my Marketing for Hippies 101 workshop, I was asked the same question, twice in different workshops. “But don’t people have a hard time making decisions?” And, both times, I had to stop to address it. The notion that people struggle to make decisions is one of the classic …

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What am I being asked to see here?

“The greatest and most important problems of life are all fundamentally insoluble. They can never be solved but only outgrown.” – Carl Jung Sometimes in business things go wrong. Sometimes it’s because we are out of integrity. Sometimes it’s because others are. Sometimes, everyone’s in integrity and it still falls apart. However it happens, there’s …

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Relevance, Credibility & Value

I am struck by how many things I learned from the good Dominic Canterbury. He and I co-led a marketing workshop in Seattle many years ago – maybe 2007 or 2008. The notions of niching, hubs, and paths came from him. As do the three notions in this blog post: Relevance, Credibility and Value. Your business …

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Hub Marketing for Farmers’ Markets

I recently spoke to a group of 40-50 of the good folks at the Alberta Farmer’s Markets Association meeting in Edmonton. The topic of the conversation was marketing and the piece I most wanted to bring was that of hubs. The idea that partnership is often better than going it alone when you’re trying to …

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