Most of the people who come to my Marketing for Hippies 101 workshops feel like failures in marketing. Some because they tried everything and it hasn’t worked out the way they were told it would. Some because they’ve tried nothing at all. But many of them seem to come through the doors feeling like something […]
What if there’s nothing wrong with you? Read More
During my last tour in Toronto leading my Marketing for Hippies 101 workshop, I was asked the same question, twice in different workshops. “But don’t people have a hard time making decisions?” And, both times, I had to stop to address it. The notion that people struggle to make decisions is one of the classic
“But aren’t people indecisive?” Read More
If you’ve ever struggled with confidence in building your business, this blog post is for you. This blog post isn’t written to give advice so much as it is to comfort and console and to lift our gaze up from our personal struggles to the bigger context in which they lie. It is a long
The Poverty of Believing in Yourself Read More
“The greatest and most important problems of life are all fundamentally insoluble. They can never be solved but only outgrown.” – Carl Jung Sometimes in business things go wrong. Sometimes it’s because we are out of integrity. Sometimes it’s because others are. Sometimes, everyone’s in integrity and it still falls apart. However it happens, there’s
What am I being asked to see here? Read More
Sales letters get a bad rap. They are often avoided by good-hearted people because they have the appearance of bad things they’ve seen and with which they never want to be associated. But here’s my take: a sales letter is actually an integrity check. It’s a dojo. Sales letters force clarity on what might otherwise remain
A 16-Point Outline of a Solid Sales Letter Read More
If you’re on this list you’re an entrepreneur but, if I know my people at all, that really means you’re a solopreneur. Emphasis on the word “solo.” That means you’re doing almost everything alone. And you think that you should be doing better. This is insanity. What if, instead of beating yourself up for not
Getting Unstuck: The Five Minute Support-Asking Blitz Read More
There are three main criteria of a viable target market. First, it needs to be clear. As a prospective client, I should know immediately if I’m in that group or not. Second, we need to be able to find those clients. There should be hubs. Third, there need to be enough of those clients who can
What if the people I most want to help are broke? Read More
I am struck by how many things I learned from the good Dominic Canterbury. He and I co-led a marketing workshop in Seattle many years ago – maybe 2007 or 2008. The notions of niching, hubs, and paths came from him. As do the three notions in this blog post: Relevance, Credibility and Value. Your business
Relevance, Credibility & Value Read More
I recently spoke to a group of 40-50 of the good folks at the Alberta Farmer’s Markets Association meeting in Edmonton. The topic of the conversation was marketing and the piece I most wanted to bring was that of hubs. The idea that partnership is often better than going it alone when you’re trying to
Hub Marketing for Farmers’ Markets Read More
This is a late edition to the Farmer’s Market Marketing Series. A few weeks ago, I was invited out to Fort Saskatchewan to speak to some good folks who sold their goods via the Farmer’s Market. I’d done a presentation of this type a few months back and, in the last fifteen minutes, I realized that
Three Hub Marketing Case Studies from the Farmer’s Market Read More