top

Be a Flower, Not a Butterfly Net

  I hosted a men’s circle earlier this year and a young man said something brilliant: be a flower, not a butterfly net. It reminds me of something I heard colleagues say for years: be a lighthouse, not a searchlight. Butterflies run away from nets. People run away from searchlights. Of course, it’s dangerous to

Be a Flower, Not a Butterfly Net Read More

Marketing Feels Bad Because We’re Ashamed Not Because It’s Shameful

The other day, I was wondering about why there was such an appeal to marketing courses that taught secrets of unconscious persuasion, stealth tactics, invisible influence, secret closes, ninja strategies etc. The implication of all of these approaches was that no one would notice what you were doing. No one would notice that you were

Marketing Feels Bad Because We’re Ashamed Not Because It’s Shameful Read More

Ten Simple Ideas to Deal With The Reality That Most Marketing Work Is Boring as Hell

Here’s the truth: most of marketing your business is boring. It’s the tedious making lists of people to contact. It’s pre-writing emails. It’s scheduling things out and making plans. It’s rewriting headlines. It’s editing eBooks (dear God… the editing). It’s doing all of those things when, frankly, you’d rather be having beers with friends or

Ten Simple Ideas to Deal With The Reality That Most Marketing Work Is Boring as Hell Read More

Be More Repulsive In Your Marketing

    A simple, counter-intuitive idea for you today. You’ve likely been told the importance of niche in marketing. Likely you’ve heard this from myself. You’ve likely heard about the importance of honing in on who you want to reach, to identify your ideal client, chosen audience or target market and maybe even to create

Be More Repulsive In Your Marketing Read More

Scroll to Top