I just heard about a spa in Toronto called Sunny Mummy at my “Marketing 101 for Green and Local Businesses” in Toronto last night. It’s a spa. But with a twist. Take a look at the room pictured on the right. It’s not a room you’d associate with a spa. But most spa’s don’t cater […]
A Spa for Mothers with Small Children Read More
It was the best of marketing. It was the worst of marketing. I just got a new painting today. A gift. The painting (pictured on the right) is simple, bright and beautiful. I really like it. And I think my friends will too. Some backstory: Back in July, I posted a blog about a thought
A Tale of Two Paintings – A Cautionary Story of Word of Mouth Marketing Read More
Here’s a piece from Business Week written by Chris Guillebeau, Blogger and owner UnconventionalGuides.com in Seattle. On the morning of her 41st birthday, author Danielle LaPorte posted a promotion on her blog and then went to the spa in her home city of Vancouver, B.C. She had prepared something special for her readers that day—a
When Your Customers Set the Price – Chris Guillebeau Read More
Here are sixteen questions you can ask yourself (and your chosen audience) to design offers that are irresistible. They’re the same questions I ask of all my clients when I work with them. 1. What’s the product or service or special promotion you’re offering (in plain english)? If it’s a service – how many sessions
16 Questions To Design Your Irresistible Offer Read More
People have had rotten experiences with other businesses in your industry. You can’t just say, “We do it different.” So, here’s the question: What are the policies, the procedures, processes and the standards that your business holds that ensure your are different? Just one quick example on this, which I just thought of now and
How To Prove You’re Different Read More
Each of these components can help you attract more brand new clients and each level can help you get the most out of your existing relationships. The first component is the niche. The niche is your target market. It’s who you’re going after. This is the center of any marketing. When I talked to Dominic
The Four Keys to Getting New Clients Read More
This is my friend Jimbo. He’s a street performer. Street performing can teach you a lot about magic. You seem them every summer. Juggling, riding unicycles, balancing on things, setting things on fire or doing magic. And people often say, ‘What amazing tricks!’ But they miss the point. The real trick is not that they
Being a Generosity Based Business Read More
1. Unclear or Non-Existent Target Market: I’d say that I see this in about 90% of the cases of resistible, moribund offers. When I ask “who is this for?” I get answer that translates as “everyone. this product/service can help everyone.” But targeting everyone doesn’t work. You can’t do it. When you narrow your focus
The 10 Biggest Offer Blunders Read More
Why don’t other people love your business as much as you do? Why don’t you get the kind of response you’d like to your emails, ads or mailings? Why do you get only mild interest or blank looks from people when they ask you what you do? I want to make two bold claims. Here’s
Why Your Offer Matters So Much Read More
The Customer Values Question: What things are most important to your prospects when buying what you sell? IMPORTANT POINT #1: This isn’t what is most important to people in buying from YOU. It’s what is most important to them when buying the generic product or service you sell. This is about their experience of buying
Without this your offer is probably lame Read More