$0.00
0
0
Subtotal: $0.00

No products in the cart.

No products in the cart.

0
0
Subtotal: $0.00

No products in the cart.

No products in the cart.

The Irresistible Offer

How To Prove You’re Different

People have had rotten experiences with other businesses in your industry. You can’t just say, “We do it different.” So, here’s the question: What are the policies, the procedures, processes and the standards that your business holds that ensure your are different? Just one quick example on this, which I just thought of now and

How To Prove You’re Different Read More

Being a Generosity Based Business

This is my friend Jimbo. He’s a street performer. Street performing can teach you a lot about magic. You seem them every summer. Juggling, riding unicycles, balancing on things, setting things on fire or doing magic. And people often say, ‘What amazing tricks!’ But they miss the point. The real trick is not that they

Being a Generosity Based Business Read More

The 10 Biggest Offer Blunders

1. Unclear or Non-Existent Target Market: I’d say that I see this in about 90% of the cases of resistible, moribund offers. When I ask “who is this for?” I get answer that translates as “everyone. this product/service can help everyone.” But targeting everyone doesn’t work. You can’t do it. When you narrow your focus

The 10 Biggest Offer Blunders Read More

Why Your Offer Matters So Much

Why don’t other people love your business as much as you do? Why don’t you get the kind of response you’d like to your emails, ads or mailings? Why do you get only mild interest or blank looks from people when they ask you what you do? I want to make two bold claims. Here’s

Why Your Offer Matters So Much Read More

Scroll to Top