I first met Brad in Victoria. If there was ever someone who fit the hippy stereotype it was Brad. All smiles, enthusiasm peace and love. But as I got to know him I became increasingly impressed with his business savvy. I like people who can walk in between worlds – be positive but grounded and […]
guest post: seven lessons from my marketing vision quest Read More
This is an odd post to write given that I have no immediate plans to write a book. But there are a lot of good reasons to write one. Here are two reasons not to write a book. 1) To make money. 2) To become famous. The publishing industry has changed so much in the
seven reasons why to write a book Read More
Stories are powerful in marketing. In fact, they can do a lot to make marketing feel less contrived, ‘try hard’ and gross. They’re engaging without you trying to be convincing, if that makes sense. A few days ago, I shared with you an example of how you can express your product through story. And months
using micro stories to engage your reader Read More