A powerful 5 minute video on the notion of building trust and slow marketing. While most marketing is about getting control of more ‘space’ in the world Sarah Morning lifts up the notion of building a relationship over time. It’s a reminder that it’s not just about width of reach, it’s also about depth. It’s […]
Video: The 10,000 Year Clock And The Eternal Coin Read More
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More
How would you like it if clients loved you so much they drove three or four hours to see you? They will if it feels like it’s a fit. I just got this note from a client of mine, Tim Emerson. And it reminded me of the importance of the slow marketing approach and how
mini case study – slow marketing really works Read More
Mike Rowlands, a Vancouver based marketing and branding expert is asking a group of thirty positive change makers one of the hardest questions they’ve ever been asked. He’s a very fun fellow but the question is serious. “If you closed up shop tomorrow, who would miss you? And why?” We’re all sitting in a circle
Who Would Miss Your Project If It Died? Read More
Three months ago, I wrote a blog post called Slow Marketing. It was all about how it’s okay (even important) to slow down our marketing. This is a wonderful philosophy but what if you need money yesterday? What if you’re so broke and you can’t afford rent? All of a sudden, the slow approach while
fast marketing vs. slow marketing Read More
I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something
Marketing is a lot like making tea. We need to ‘steep’. I just finished a marketing weekend in Edmonton with the loveliest bunch of people. And it kept coming up for me that there are some things that just can’t (or shouldn’t) be rushed. Creating your platform or figuring out who’s a perfect fit for
marketing is like making tea Read More
My colleague and mentor, Robert Middleton talks about how marketing is like baseball. It’s like baseball in a few ways . . . First of all, you can have all the right baseball equipment and just be terrible at the game – if no one has ever taught you how to play, the rules of
Marketing is like Baseball Read More