A few weeks ago, I was trying to fill up a marketing workshop I was hosting in Edmonton with my colleague Mark Silver. Numbers were lower than I wanted and so, instead of just relying on the facebook event, email lists and such, I decided to do some personal outreach to key people I thought …
Chat Transcript: Asking People to Come to Your Workshops Read More
A few months ago, Joseph Riggio (pictured here) sent me an article he’d written about marketing and sales. I finally sat down to review it and wanted to share it with you (with my comments woven in) because I think it lifts up a very important conversation in marketing and sales. My comments will be indented. …
Guest Post: Are You More Comfortable Being “Salesy” Or “Subtle” Read More
In my mind, Ari Galper has single handedly transformed and revolutionized the world of cold calling. He’s taken something everyone hates and turned it into something people love. A minor miracle – here is just a taste of what he’s got to say on the subject. Check out his website for more (and a free …
Ari Galper hits a homerun with this piece as he describes his unique approach to reach decision makers without pressuring or tricking anybody. Brilliant. 7 Ways to Stop Chasing Decision Makers By Ari Galper, Founder of Unlock The Game ™ You probably know this scenario well: Your main contact at a company has expressed interest …
Another brilliant piece from Ari Galper about how to send that ‘first email’ to someone you think could be a good fit for your products or services. This is worth its weight in gold. How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap! By Ari Galper, Founder of Unlock The Game™ “I …
How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap! Read More
Ari Galper is one of the people I respect most in the world of sales. I’ve rarely seen anyone address the conversation about integrity in selling more directly and head on and . . . with more integrity. Here’s a great article from him about sales. 7 Ways to Sell and Retain Your Integrity by …
So, Jesse Koren and Sharla Jacobs (pictured here) are a bit brilliant. This amazing husband and wife team run Rejuvenate Training and help holistic practitioners to build a practice where they make $10,000/month working only three days per week. When I first met them I learned a bit about their notion of ‘heart selling’ vs. …
3 Essential Questions to Ask Before Sharing What You Do Read More